Alejandro Morales-Vargas
Biographic Data
| ID | 6701549 |
|---|---|
| NAME | Alejandro Morales-Vargas |
| GIVEN NAMES | Alejandro |
| FAMILY NAME | Morales-Vargas |
| SIGNATURE | MORALES-VARGAS A |
| AFFILIATIONS | University of Chile |
| ORCID | 0000-0002-5681-8683 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Reliability of domain authority scores calculated by Moz, Semrush, and Ahrefs
Search engine optimization (SEO), the practice of improving website visibility on search engines, faces the considerable challenges posed by the opacity of Google’s relevance ranking algorithm. Attempts at understanding how this algorithm operates have generated a sizeable number of studies in the worlds of both business and academia. Indeed, this research tradition has managed to present strong evidence regarding the participation of certain fac…
Comunicación y Medios (1981-2021)
Calidad web en medios digitales
Introducción: Frente a la pérdida de confianza hacia los contenidos en internet, la desinformación, las noticias falsas y la crisis financiera que afecta a la prensa a nivel global, se revisan los estudios que proponen instrumentos dedicados a evaluar los sitios web de los medios digitales. Objetivos: Identificar y caracterizar los trabajos focalizados en el análisis de cibermedios, examinar sus métodos e indicadores, y revisar si estos considera…
Social Media Live Streaming (SMLS) en medios digitales
El Social Media Live Streaming (SMLS) es una nueva forma de emisión de vídeos interactivos en directo que utiliza redes sociales específicas, como Periscope, o bien funcionalidades de redes sociales generalistas, como Facebook o YouTube. El SMLS presenta un gran potencial para medios de comunicación porque su carácter interactivo, además de proporcionar datos directos de recepción, puede mejorar el engagement con sus públicos. En este trabajo se …
Website quality
A range of different methods and tools have been proposed by both academics and professionals in recent years for evaluating the quality of websites. Some are of general application and can be used to assess any type of website, while others have been adapted to the specialized characteristics of the websites employed in a given sector. This paper undertakes an analysis of existing scientific production in this field, with the aim of identifying …
Website quality
A range of different methods and tools have been proposed by both academics and professionals in recent years for evaluating the quality of websites. Some are of general application and can be used to assess any type of website, while others have been adapted to the specialized characteristics of the websites employed in a given sector. This paper undertakes an analysis of existing scientific production in this field, with the aim of identifying …
Social Media Live Streaming (SMLS) en medios digitales
El Social Media Live Streaming (SMLS) es una nueva forma de emisión de vídeos interactivos en directo que utiliza redes sociales específicas, como Periscope, o bien funcionalidades de redes sociales generalistas, como Facebook o YouTube. El SMLS presenta un gran potencial para medios de comunicación porque su carácter interactivo, además de proporcionar datos directos de recepción, puede mejorar el engagement con sus públicos. En este trabajo se …
Website quality
A range of different methods and tools have been proposed by both academics and professionals in recent years for evaluating the quality of websites. Some are of general application and can be used to assess any type of website, while others have been adapted to the specialized characteristics of the websites employed in a given sector. This paper undertakes an analysis of existing scientific production in this field, with the aim of identifying …
Calidad web en medios digitales
Introducción: Frente a la pérdida de confianza hacia los contenidos en internet, la desinformación, las noticias falsas y la crisis financiera que afecta a la prensa a nivel global, se revisan los estudios que proponen instrumentos dedicados a evaluar los sitios web de los medios digitales. Objetivos: Identificar y caracterizar los trabajos focalizados en el análisis de cibermedios, examinar sus métodos e indicadores, y revisar si estos considera…
Comunicación y Medios (1981-2021)
Reliability of domain authority scores calculated by Moz, Semrush, and Ahrefs
Search engine optimization (SEO), the practice of improving website visibility on search engines, faces the considerable challenges posed by the opacity of Google’s relevance ranking algorithm. Attempts at understanding how this algorithm operates have generated a sizeable number of studies in the worlds of both business and academia. Indeed, this research tradition has managed to present strong evidence regarding the participation of certain fac…
Political science (4 works) · Communication and COVID-19 Impact (3 works) · Computer Science (3 works) · Humanities (3 works) · Art (2 works) · Web visibility and informetrics (2 works) · Advertising and Communication Studies (1 works) · Business, Innovation, and Economy (1 works) · Coincidence (1 works) · Data mining (1 works)