Patricia Durántez-Stolle
Biographic Data
| ID | 6701935 |
|---|---|
| NAME | Patricia Durántez-Stolle |
| GIVEN NAMES | Patricia |
| FAMILY NAME | Durántez-Stolle |
| SIGNATURE | DURÁNTEZ-STOLLE P |
| AFFILIATIONS | Universidad de Valladolid |
| ORCID | 0000-0002-6898-6350 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
«I don’t donate blood». (Mis)beliefs, false information and prejudices about altruistic blood donation
Altruistic blood donation is a safe and painless gesture that saves millions of lives around the world every year. Recruiting and maintaining new donors requires health centers to develop communication strategies that are adapted to the attitudes and beliefs of the target public. This paper uses the Theory of Planned Behavior to analyze the main limitations for university students to donate blood. It also identifies the information they handle an…
Los memes como discurso de odio
La presente investigación propone un análisis de contenido y del discurso intermodal de los memes (n=191) alusivos a la ministra española de Igualdad, Irene Montero, con especial atención a la representación de la violencia. El odio aparece como una constante (90,8%) al ridiculizarse su vida personal y criticar su gestión política, con frecuencia, mediante insultos y comparaciones. Se confirma que el odio misógino ha permeado al meme demostrando …
Feminism as a polarizing axis of the political conversation on Twitter
The fragmentation of the Spanish party system has led to a growing political polarization, particularly evident on the Internet. The discursive strategies of political actors online, combined with the particularities of communication on social media platforms such as the disinhibition effect, echo chambers, and filter bubbles, are likely to promote a state of tension among digital citizens. This tension is particularly pronounced in gender issues…
Effects of narrative-persuasive frames on Twitter regarding blood donation
Blood donation in Spain is an altruistic, voluntary and unpaid process. Despite its social and health significance, this process has suffered a standstill in recent years that has been aggravated by the coronavirus pandemic. To promote the generation of new donors, it is necessary to carry out campaigns aimed at younger age groups to improve the information they have and reduce their fears. This research analyses the effectiveness of different fr…
Comunicación corporativa y educación en valores en el aula universitaria. Un proyecto de Aprendizaje-servicio (APS)
El trabajo de valores solidarios en el aula fomenta la construcción de ciudadanos socialmente responsables y comprometidos. Esta investigación evalúa los efectos de la metodología del aprendizaje-servicio en el ámbito universitario cuando se apoya en la comunicación corporativa y audiovisual. A través de una triangulación multidisciplinar y multimétodo, que combinó la encuesta, el análisis de contenido y la entrevista en profundidad, se comprueba…
The language of secessionist activism
Nowadays, Twitter is used by politicians to communicate directly with citizens, due to the Internet’s ability not only to inform, but to establish a dialogue and mobilize publics. The present research explores the use of Twitter as a medium of communication and debate in the rise of the Catalan independence movement. To attain this objective, the official profile of the Generalitat’s ex-president Carles Puigdemont is studied during the month befo…
Politainment in the transmedia construction of the image of politicians
This article explores the application of the concept of transmedia narrative to the construction of the public image of political figures, in a media context characterised by the prevalence of infotainment and the dissolution of the boundaries of political content. To attain this objective, a case-study on a specific leader is carried out; he is a regional leader recognised at a national level thanks to his discursive strategy: president of Canta…
Redes sociales virtuales en la comunicación corporativa del Ibex 35
Los medios sociales ofrecen una oportunidad para la comunicación corporativa en el contexto de la Web 2.0, donde la imagen y reputación se ven afectadas por las conversaciones de las comunidades digitales. Las investigaciones previas sobre esta cuestión, basadas en análisis de contenido, señalan el interés de las empresas por tener presencia corporativa en redes sociales, pero destacan la falta de aprovechamiento de las posibilidades interactivas…
Interacción y participación en salas de prensa virtuales de las empresas del Ibex 35
Corporate pressrooms, as informative sources for mass media and society, are facing the challenge of accepting the role of prosumers in the interactive and participatory web 2.0 context. In this paper we analyze online pressrooms and propose a five-level classification of the tools offered to users, from the lowest to the highest possibility of participation. After doing the analysis of the most important Spanish companies, we make suggestions in…
Feminism as a polarizing axis of the political conversation on Twitter
The fragmentation of the Spanish party system has led to a growing political polarization, particularly evident on the Internet. The discursive strategies of political actors online, combined with the particularities of communication on social media platforms such as the disinhibition effect, echo chambers, and filter bubbles, are likely to promote a state of tension among digital citizens. This tension is particularly pronounced in gender issues…
Interacción y participación en salas de prensa virtuales de las empresas del Ibex 35
Corporate pressrooms, as informative sources for mass media and society, are facing the challenge of accepting the role of prosumers in the interactive and participatory web 2.0 context. In this paper we analyze online pressrooms and propose a five-level classification of the tools offered to users, from the lowest to the highest possibility of participation. After doing the analysis of the most important Spanish companies, we make suggestions in…
Effects of narrative-persuasive frames on Twitter regarding blood donation
Blood donation in Spain is an altruistic, voluntary and unpaid process. Despite its social and health significance, this process has suffered a standstill in recent years that has been aggravated by the coronavirus pandemic. To promote the generation of new donors, it is necessary to carry out campaigns aimed at younger age groups to improve the information they have and reduce their fears. This research analyses the effectiveness of different fr…
The language of secessionist activism
Nowadays, Twitter is used by politicians to communicate directly with citizens, due to the Internet’s ability not only to inform, but to establish a dialogue and mobilize publics. The present research explores the use of Twitter as a medium of communication and debate in the rise of the Catalan independence movement. To attain this objective, the official profile of the Generalitat’s ex-president Carles Puigdemont is studied during the month befo…
Politainment in the transmedia construction of the image of politicians
This article explores the application of the concept of transmedia narrative to the construction of the public image of political figures, in a media context characterised by the prevalence of infotainment and the dissolution of the boundaries of political content. To attain this objective, a case-study on a specific leader is carried out; he is a regional leader recognised at a national level thanks to his discursive strategy: president of Canta…
Redes sociales virtuales en la comunicación corporativa del Ibex 35
Los medios sociales ofrecen una oportunidad para la comunicación corporativa en el contexto de la Web 2.0, donde la imagen y reputación se ven afectadas por las conversaciones de las comunidades digitales. Las investigaciones previas sobre esta cuestión, basadas en análisis de contenido, señalan el interés de las empresas por tener presencia corporativa en redes sociales, pero destacan la falta de aprovechamiento de las posibilidades interactivas…
Interacción y participación en salas de prensa virtuales de las empresas del Ibex 35
Corporate pressrooms, as informative sources for mass media and society, are facing the challenge of accepting the role of prosumers in the interactive and participatory web 2.0 context. In this paper we analyze online pressrooms and propose a five-level classification of the tools offered to users, from the lowest to the highest possibility of participation. After doing the analysis of the most important Spanish companies, we make suggestions in…
Politainment in the transmedia construction of the image of politicians
This article explores the application of the concept of transmedia narrative to the construction of the public image of political figures, in a media context characterised by the prevalence of infotainment and the dissolution of the boundaries of political content. To attain this objective, a case-study on a specific leader is carried out; he is a regional leader recognised at a national level thanks to his discursive strategy: president of Canta…
Comunicación corporativa y educación en valores en el aula universitaria. Un proyecto de Aprendizaje-servicio (APS)
El trabajo de valores solidarios en el aula fomenta la construcción de ciudadanos socialmente responsables y comprometidos. Esta investigación evalúa los efectos de la metodología del aprendizaje-servicio en el ámbito universitario cuando se apoya en la comunicación corporativa y audiovisual. A través de una triangulación multidisciplinar y multimétodo, que combinó la encuesta, el análisis de contenido y la entrevista en profundidad, se comprueba…
The language of secessionist activism
Nowadays, Twitter is used by politicians to communicate directly with citizens, due to the Internet’s ability not only to inform, but to establish a dialogue and mobilize publics. The present research explores the use of Twitter as a medium of communication and debate in the rise of the Catalan independence movement. To attain this objective, the official profile of the Generalitat’s ex-president Carles Puigdemont is studied during the month befo…
Effects of narrative-persuasive frames on Twitter regarding blood donation
Blood donation in Spain is an altruistic, voluntary and unpaid process. Despite its social and health significance, this process has suffered a standstill in recent years that has been aggravated by the coronavirus pandemic. To promote the generation of new donors, it is necessary to carry out campaigns aimed at younger age groups to improve the information they have and reduce their fears. This research analyses the effectiveness of different fr…
Feminism as a polarizing axis of the political conversation on Twitter
The fragmentation of the Spanish party system has led to a growing political polarization, particularly evident on the Internet. The discursive strategies of political actors online, combined with the particularities of communication on social media platforms such as the disinhibition effect, echo chambers, and filter bubbles, are likely to promote a state of tension among digital citizens. This tension is particularly pronounced in gender issues…
Los memes como discurso de odio
La presente investigación propone un análisis de contenido y del discurso intermodal de los memes (n=191) alusivos a la ministra española de Igualdad, Irene Montero, con especial atención a la representación de la violencia. El odio aparece como una constante (90,8%) al ridiculizarse su vida personal y criticar su gestión política, con frecuencia, mediante insultos y comparaciones. Se confirma que el odio misógino ha permeado al meme demostrando …
«I don’t donate blood». (Mis)beliefs, false information and prejudices about altruistic blood donation
Altruistic blood donation is a safe and painless gesture that saves millions of lives around the world every year. Recruiting and maintaining new donors requires health centers to develop communication strategies that are adapted to the attitudes and beliefs of the target public. This paper uses the Theory of Planned Behavior to analyze the main limitations for university students to donate blood. It also identifies the information they handle an…
Political science (6 works) · Art (4 works) · Humanities (4 works) · Law (4 works) · Law (4 works) · Sociology (4 works) · Communication and COVID-19 Impact (3 works) · Media and Digital Communication (3 works) · Media studies (3 works) · Narrative (3 works)