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María José Arrojo

Biographic Data

ID6702398
NAMEMaría José Arrojo
GIVEN NAMESMaría José
FAMILY NAMEArrojo
SIGNATUREARROJO M J
AFFILIATIONSUniversidade da Coruña
ORCID0000-0002-2385-5461
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2019
H-INDEX0
  • El seguimiento activo de las series de ficción en internet. La atención y la emoción como desencadenantes del binge-watching

    Open Access•María José Arrojo, Elena Martín Guerra•ARTICLE•Revista de Comunicacion•2019

    The research focuses on how new communicative designs in the digital environment influence the perception and engagement of communicative content. The study proposes two main objectives: 1) analyze how the support itself (telephone, computer, television) conditions the perception and engagement of fiction series; and 2) how these technological supports can condition the consumption. To carry out the research, the fiction "The 100" was chosen, and…

  • Creatividad organizativa e innovación tecnológica en el sistema iVoz de La Voz de Galicia

    Open Access•María José Arrojo, María-José Arrojo-Baliña•ARTICLE•El Profesional de la Informacion•2015

    Among the information systems that have emerged in recent years there is iVoz, created in 2012, that comes from the combination of organizational creativity and technological innovation. The creativity of an organization —the Voz de Galicia Corporation - allowed the design of a procedure to deal with information, and consequently to manage its objectives, processes, and results. Technological innovation has made possible an information management…

No prominent works on this page.

  • Creatividad organizativa e innovación tecnológica en el sistema iVoz de La Voz de Galicia

    Open Access•María José Arrojo, María-José Arrojo-Baliña•ARTICLE•El Profesional de la Informacion•2015

    Among the information systems that have emerged in recent years there is iVoz, created in 2012, that comes from the combination of organizational creativity and technological innovation. The creativity of an organization —the Voz de Galicia Corporation - allowed the design of a procedure to deal with information, and consequently to manage its objectives, processes, and results. Technological innovation has made possible an information management…

  • El seguimiento activo de las series de ficción en internet. La atención y la emoción como desencadenantes del binge-watching

    Open Access•María José Arrojo, Elena Martín Guerra•ARTICLE•Revista de Comunicacion•2019

    The research focuses on how new communicative designs in the digital environment influence the perception and engagement of communicative content. The study proposes two main objectives: 1) analyze how the support itself (telephone, computer, television) conditions the perception and engagement of fiction series; and 2) how these technological supports can condition the consumption. To carry out the research, the fiction "The 100" was chosen, and…

Communication and COVID-19 Impact (2 works) · Advertising and Communication Studies (1 work) · Art (1 work) · Business (1 work) · Business administration (1 work) · Computer Science (1 work) · Corporation (1 work) · Creativity (1 work) · Economics (1 work) · Humanities (1 work)

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