Arnau Roig-Mora

Biographic Data

ID6702586
NAMEArnau Roig-Mora
GIVEN NAMESArnau
FAMILY NAMERoig-Mora
SIGNATUREROIG-MORA A
AFFILIATIONSUniversitat Pompeu Fabra
ORCID0000-0001-8427-9720
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Retrostyling as a historical narrative strategy of culture brands

    Open AccessMaría Eugenia Martínez-Sánchez, Arnau Roig-Mora et al.ARTICLEFrontiers in Communication2026

    This study explores retrostyling as a strategy for managing visual identity and brand storytelling, comparing how Burger King and Pepsi recover old versions of their logos (instead of updating the latest logo, as is usual in restyling), remodel them, and communicate them on Instagram, and how the public reacts. A mixed case study design is adopted for the official profiles in Spain, organized into three milestones: M1 (first unofficial appearance…

  • As a rule, I don’t have sex on the first date”

    Open AccessC Roca-Cuberes, Arnau Roig-Mora et al.ARTICLEEl Profesional de la Informacion2023References: 8

    This research explores the impact that gender and age have on motivations, experiences, and perceptions regarding the use of Tinder. Based on an inductive analysis of 37 semi-structured interviews with heterosexual Tinder users, we specifically examine gender and age differences in motivations, match selection, and communication management on this mobile dating app. The findings show that age differences have a more significant effect on motivati…