Alexander Pfeuffer
Biographic Data
| ID | 6705100 |
|---|---|
| NAME | Alexander Pfeuffer |
| GIVEN NAMES | Alexander |
| FAMILY NAME | Pfeuffer |
| SIGNATURE | PFEUFFER A |
| AFFILIATIONS | University of Georgia |
| ORCID | 0000-0002-2103-5267 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects
The accessibility of powerful photo editing tools has caused image retouching and manipulation to become widespread among sponsored social media content. Images in sponsored posts featuring influencers are often edited to reflect unrealistic body proportions, potentially harming consumers if they compare themselves to unattainable beauty standards. In response to this trend, regulators in different countries have moved to consider or adopt disclo…
Unique… like everyone else
Recruiters are faced with the challenge of replacing departing skillsets as older workers retire. To tackle this task of attracting new employees, recruiters often use advertising. Various employment platforms offer the option to personalize such employment ads by integrating individuals’ names and photographs in their ads. This research examines recruitment ad personalization effects on individuals’ responses under consideration of the mediating…
Understanding Personalized Recruitment Ads’ Effectiveness
In response to the challenge of replacing retiring workers with new talent, recruitment ads on recruitment platforms are becoming increasingly sophisticated and personalized. On some platforms, recruiters can now integrate users’ names and photographs into recruitment ads. Previous research has frequently found that ad personalization improves advertising effectiveness; however, personalization is not always an effective tactic, as personalizatio…
Effects of different sponsorship disclosure message types on consumers’ trust and attitudes
Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust in the sponsored product reviewer and (2) attitudes toward the reviewer and the sponsoring brand. An online experiment revealed several key effects of sponsorship disclosure and disclosure message types. Overall, sponsorship disclosure mess…
The portrayal of forest certification in national and state newspapers of the United States
Effects of different sponsorship disclosure message types on consumers’ trust and attitudes
Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust in the sponsored product reviewer and (2) attitudes toward the reviewer and the sponsoring brand. An online experiment revealed several key effects of sponsorship disclosure and disclosure message types. Overall, sponsorship disclosure mess…
The portrayal of forest certification in national and state newspapers of the United States
Understanding Personalized Recruitment Ads’ Effectiveness
In response to the challenge of replacing retiring workers with new talent, recruitment ads on recruitment platforms are becoming increasingly sophisticated and personalized. On some platforms, recruiters can now integrate users’ names and photographs into recruitment ads. Previous research has frequently found that ad personalization improves advertising effectiveness; however, personalization is not always an effective tactic, as personalizatio…
Unique… like everyone else
Recruiters are faced with the challenge of replacing departing skillsets as older workers retire. To tackle this task of attracting new employees, recruiters often use advertising. Various employment platforms offer the option to personalize such employment ads by integrating individuals’ names and photographs in their ads. This research examines recruitment ad personalization effects on individuals’ responses under consideration of the mediating…
Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects
The accessibility of powerful photo editing tools has caused image retouching and manipulation to become widespread among sponsored social media content. Images in sponsored posts featuring influencers are often edited to reflect unrealistic body proportions, potentially harming consumers if they compare themselves to unattainable beauty standards. In response to this trend, regulators in different countries have moved to consider or adopt disclo…
Advertising (5 works) · Business (5 works) · Digital Marketing and Social Media (4 works) · Psychology (4 works) · Attractiveness (2 works) · Computer Science (2 works) · Employer Branding and e-HRM (2 works) · Internet privacy (2 works) · Personality Traits and Psychology (2 works) · Personalization (2 works)