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Ahmad Yahya Dawod

Biographic Data

ID6707320
NAMEAhmad Yahya Dawod
GIVEN NAMESAhmad Yahya
FAMILY NAMEDawod
SIGNATUREDAWOD A Y
AFFILIATIONSChiang Mai University
ORCID0000-0002-1055-4037
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Development and TAM-Based Validation of a User Experience Scale for Actual System Use in Online Courses

    Open Access•Mei Wang, Siva Shankar Ramasamy et al.•ARTICLE•Education Sciences•2025

    This study aims to develop and validate a user experience scale to construct an Actual System Use model for online courses based on the Technology Acceptance Model, allowing for a comprehensive assessment of the multidimensional factors affecting Learning Outcomes and Actual System Use in the context of online courses. The scale includes six core dimensions: Interactive Experience, Content Quality, Learning Outcomes, Teaching Quality, Technical S…

  • The influence of Hollywood product placements on cultural perceptions and teaching practices of preservice English teachers in China

    Open Access•Yanfei Li, Michael John Harris et al.•ARTICLE•Journal of Infrastructure Policy…•2024

    This empirical study explores the influence of Hollywood product placements on cultural perceptions and teaching practices of preservice English teachers in higher education in China. Hollywood movies and TV series routinely use product placements as a tactic to blend commercial goals with compelling storylines, which could possibly influence the perceptions, and potential teaching practice of Chinese preservice English teachers. The purpose of t…

  • The Influence of American Popular Culture on Chinese English Majors

    Open Access•Yanfei Li, Ahmad Yahya Dawod et al.•ARTICLE•Journal of Intercultural…•2024•References: 8

    Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future career p…

No prominent works on this page.

  • The influence of Hollywood product placements on cultural perceptions and teaching practices of preservice English teachers in China

    Open Access•Yanfei Li, Michael John Harris et al.•ARTICLE•Journal of Infrastructure Policy…•2024

    This empirical study explores the influence of Hollywood product placements on cultural perceptions and teaching practices of preservice English teachers in higher education in China. Hollywood movies and TV series routinely use product placements as a tactic to blend commercial goals with compelling storylines, which could possibly influence the perceptions, and potential teaching practice of Chinese preservice English teachers. The purpose of t…

  • The Influence of American Popular Culture on Chinese English Majors

    Open Access•Yanfei Li, Ahmad Yahya Dawod et al.•ARTICLE•Journal of Intercultural…•2024•References: 8

    Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future career p…

  • Development and TAM-Based Validation of a User Experience Scale for Actual System Use in Online Courses

    Open Access•Mei Wang, Siva Shankar Ramasamy et al.•ARTICLE•Education Sciences•2025

    This study aims to develop and validate a user experience scale to construct an Actual System Use model for online courses based on the Technology Acceptance Model, allowing for a comprehensive assessment of the multidimensional factors affecting Learning Outcomes and Actual System Use in the context of online courses. The scale includes six core dimensions: Interactive Experience, Content Quality, Learning Outcomes, Teaching Quality, Technical S…

Mathematics (2 works) · Mathematics education (2 works) · Psychology (2 works) · Sociology (2 works) · Technology-Enhanced Education Studies (2 works) · Archaeology (1 works) · Art (1 works) · Art history (1 works) · Asian Culture and Media Studies (1 works) · China (1 works)

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