Ildikó Kemény
Biographic Data
| ID | 6707464 |
|---|---|
| NAME | Ildikó Kemény |
| GIVEN NAMES | Ildikó |
| FAMILY NAME | Kemény |
| SIGNATURE | KEMÉNY I |
| AFFILIATIONS | Corvinus University of Budapest |
| ORCID | 0000-0002-6738-8252 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Exploring the Persuasiveness of Valenced Fake News
This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about China…
A távorvoslás igénybevételét befolyásoló tényezők a Covid-19 járvány miatti félelem tükrében
A magyar egészségügyben a 2000-es évek elején jelent meg a távorvoslás, amely a COVID-19 járvány kitörése óta dinamikus változáson megy keresztül. A szakemberek már közel egy évtizede vizsgálják az e-health-hez köthető használati szándékot technológiaelfogadási modellek segítségével, a szakmai ajánlások szerint azonban ezek bővítésére van szükség a jobb magyarázóerő elérése céljából. Jelen tanulmány célja, hogy a távorvoslással kapcsolatos teljes…
A motivation based shopper typology for short term retail events
The study focuses on the analysis of a short term retail event. Its success is similar to Black Friday, but differs in underlying consumer motivations. Using a mixed methodology, phenomenological interviews provided in-depth understanding of the participants’ lived experiences followed by an online survey with a sample size of 761 respondents. Exploratory factor analyses has been used to differentiate three distinctive groups with hierarchical cl…
How to transfer a coupon-based event into a hedonic shopping experience? Retail branding implications based on the glamour shopping days
The paper examines the motivational drivers behind the participation of Hungarian consumers on a special shopping event, also known as Glamour Days. The study encompasses a variety of related conceptualizations such as hedonic/utilitarian shopping values, self-gifting as well as impulsive buying practices. After the introduction of relevant consumer behaviour concepts and theoretical frameworks, the paper presents a qualitative research on adult …
A motivation based shopper typology for short term retail events
The study focuses on the analysis of a short term retail event. Its success is similar to Black Friday, but differs in underlying consumer motivations. Using a mixed methodology, phenomenological interviews provided in-depth understanding of the participants’ lived experiences followed by an online survey with a sample size of 761 respondents. Exploratory factor analyses has been used to differentiate three distinctive groups with hierarchical cl…
How to transfer a coupon-based event into a hedonic shopping experience? Retail branding implications based on the glamour shopping days
The paper examines the motivational drivers behind the participation of Hungarian consumers on a special shopping event, also known as Glamour Days. The study encompasses a variety of related conceptualizations such as hedonic/utilitarian shopping values, self-gifting as well as impulsive buying practices. After the introduction of relevant consumer behaviour concepts and theoretical frameworks, the paper presents a qualitative research on adult …
A motivation based shopper typology for short term retail events
The study focuses on the analysis of a short term retail event. Its success is similar to Black Friday, but differs in underlying consumer motivations. Using a mixed methodology, phenomenological interviews provided in-depth understanding of the participants’ lived experiences followed by an online survey with a sample size of 761 respondents. Exploratory factor analyses has been used to differentiate three distinctive groups with hierarchical cl…
A távorvoslás igénybevételét befolyásoló tényezők a Covid-19 járvány miatti félelem tükrében
A magyar egészségügyben a 2000-es évek elején jelent meg a távorvoslás, amely a COVID-19 járvány kitörése óta dinamikus változáson megy keresztül. A szakemberek már közel egy évtizede vizsgálják az e-health-hez köthető használati szándékot technológiaelfogadási modellek segítségével, a szakmai ajánlások szerint azonban ezek bővítésére van szükség a jobb magyarázóerő elérése céljából. Jelen tanulmány célja, hogy a távorvoslással kapcsolatos teljes…
Exploring the Persuasiveness of Valenced Fake News
This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about China…
Advertising (3 works) · Business (3 works) · Psychology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer behaviour (2 works) · Consumer Retail Behavior Studies (2 works) · Customer Service Quality and Loyalty (2 works) · Event (particle physics (2 works) · Geography (2 works)