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Melanie Saumer

Biographic Data

ID6714962
NAMEMelanie Saumer
GIVEN NAMESMelanie
FAMILY NAMESaumer
SIGNATURESAUMER M
AFFILIATIONSUniversity of Vienna
ORCID0000-0002-8061-6387
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS12
WORKS AS AUTHOR11
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Fantastic Bystanders and Where to Find Them

    Open Access•Melanie Saumer, Kevin Koban et al.•ARTICLE•Mass Communication & Society•2026

  • The State of Evidence in Digital Hate Research

    Open Access•Jörg Matthes, Kevin Koban et al.•ARTICLE•Communication Research•2026

    Digital hate poses a threat to citizens, communities, and societies. Despite numerous studies and reviews on the concept of digital hate, we lack a systematic view of the entire body of scholarship. The aim of this umbrella review is therefore to evaluate the scope, definitions, main findings, and identified gaps of digital hate research. An umbrella review allows one to examine, compare, and evaluate the state of the research across all availabl…

  • Nudging against judging? Mitigating anti-LGBTQIA + online hostility by raising bystanders’ awareness and behavioral intentions

    Open Access•Melanie Saumer, Kevin Koban et al.•ARTICLE•Information Communication & Society•2026

  • No chance to fool young consumers when it comes to the environment

    Open Access•Ariadne Neureiter, Arina Grosul et al.•ARTICLE•International Journal of…•2025

    By promoting their services as environmentally friendly, airlines are increasingly accused of greenwashing. In an experimental quota-based study (N = 279), we investigated the effects of airlines’ false green claims, environmental compensation claims, and non-green claims on young consumers’ perceptions of greenwashing. Based on the Elaboration Likelihood Model, we additionally examined how young consumers’ environmental knowledge and eco-anxiety…

  • Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions

    Open Access•Melanie Saumer, Ariadne Neureiter et al.•ARTICLE•Cyberpsychology Journal of…•2025

    Computer Generated Imagery (CGI) influencers—also known as virtual influencers—are an increasingly influential phenomenon on social media. Some CGI influencers are presented as cartoon characters and are thus clearly recognizable as non-human. Other CGI influencers, however, are almost indistinguishable from real humans. Although CGIs can elicit parasocial interaction (PSI), we lack research distinguishing cartoon-look CGI influencers from human-…

  • Digital She-nanigans

    Open Access•Melanie Saumer, Kevin Koban et al.•ARTICLE•New Media & Society•2025•References: 12

    Online hostility poses a growing societal challenge, yet quantitative evidence on how social media users respond to different kinds of hostility targeting different identities is limited, even though insights into bystander perceptions are detrimental to combat the online hate endemic. This online experiment ( N = 461) examines cognitive (perceived acceptability), affective (negative emotions), and behavioral (intervention intentions) responses t…

  • Angry tweets

    Open Access•Melanie Saumer, Kateryna Maikovska et al.•ARTICLE•Journal of Information Technology…•2024•References: 25

  • “I am Young, Why Should I Vaccinate?” How empathetic and aggressive communication on social media impact young adults’ attitudes toward Covid-19 vaccination

    Open Access•Jaroslava Kaňková, Melanie Saumer et al.•ARTICLE•Frontiers in Public Health•2023

    Introduction: To combat the current COVID-19 pandemic, high vaccination rates are of crucial value. However, young people in particular tend to be hesitant toward vaccination. On social media, young adults are often called to vaccinate in an aggressive tone, arguing that there is no choice than to vaccinate and that all else is wrong. Methods: = 410), we investigated the effects of (a) empathetic vs. aggressive communication styles in social medi…

  • Do journalists differentiate between Muslims and Islamist terrorists? A content analysis of terrorism news coverage

    Open Access•Christian Von Sikorski, Desirée Schmuck et al.•ARTICLE•Journalism•2022

    We examined how Muslims are depicted in connection with Islamist terrorism and to what extent journalists use undifferentiated coverage – that actively links Muslims to terrorism – and differentiated coverage that actively differentiates Muslims from terrorism. Drawing from research in journalism studies and from terror management theory, we examined media-specific and event-specific predictors using a quantitative content analysis (12 quality/ta…

  • Sexual Harassment in Politics. News about Victims’ Delayed Sexual Harassment Accusations and Effects on Victim Blaming

    Open Access•Christian Von Sikorski, Melanie Saumer•ARTICLE•Mass Communication & Society•2020•Cited by: 1•References: 14

    The #MeToo movement has restarted an extensive and worldwide debate about sexual harassment especially directed against women. When women publicly accuse an alleged perpetrator they often do so with a strong delay and frequently come forward with allegations years after a harassment occurred. Yet, we lack research on how news about delayed sexual harassment accusations affect victim blaming. Drawing from construal level theory and attribution the…

  • Who Differentiates between Muslims and Islamist Terrorists in Terrorism News Coverage? An Actor-based Approach

    Open Access•Jörg Matthes, Ruta Kaskeleviciute et al.•ARTICLE•Journalism Studies•2020•Cited by: 11•References: 23

    status: Published

  • Who Differentiates between Muslims and Islamist Terrorists in Terrorism News Coverage? An Actor-based Approach

    Open Access•Jörg Matthes, Ruta Kaskeleviciute et al.•ARTICLE•Journalism Studies•2020•Cited by: 11•References: 23

    status: Published

  • Sexual Harassment in Politics. News about Victims’ Delayed Sexual Harassment Accusations and Effects on Victim Blaming

    Open Access•Christian Von Sikorski, Melanie Saumer•ARTICLE•Mass Communication & Society•2020•Cited by: 1•References: 14

    The #MeToo movement has restarted an extensive and worldwide debate about sexual harassment especially directed against women. When women publicly accuse an alleged perpetrator they often do so with a strong delay and frequently come forward with allegations years after a harassment occurred. Yet, we lack research on how news about delayed sexual harassment accusations affect victim blaming. Drawing from construal level theory and attribution the…

  • Sexual Harassment in Politics. News about Victims’ Delayed Sexual Harassment Accusations and Effects on Victim Blaming

    Open Access•Christian Von Sikorski, Melanie Saumer•ARTICLE•Mass Communication & Society•2020•Cited by: 1•References: 14

    The #MeToo movement has restarted an extensive and worldwide debate about sexual harassment especially directed against women. When women publicly accuse an alleged perpetrator they often do so with a strong delay and frequently come forward with allegations years after a harassment occurred. Yet, we lack research on how news about delayed sexual harassment accusations affect victim blaming. Drawing from construal level theory and attribution the…

  • Who Differentiates between Muslims and Islamist Terrorists in Terrorism News Coverage? An Actor-based Approach

    Open Access•Jörg Matthes, Ruta Kaskeleviciute et al.•ARTICLE•Journalism Studies•2020•Cited by: 11•References: 23

    status: Published

  • Do journalists differentiate between Muslims and Islamist terrorists? A content analysis of terrorism news coverage

    Open Access•Christian Von Sikorski, Desirée Schmuck et al.•ARTICLE•Journalism•2022

    We examined how Muslims are depicted in connection with Islamist terrorism and to what extent journalists use undifferentiated coverage – that actively links Muslims to terrorism – and differentiated coverage that actively differentiates Muslims from terrorism. Drawing from research in journalism studies and from terror management theory, we examined media-specific and event-specific predictors using a quantitative content analysis (12 quality/ta…

  • “I am Young, Why Should I Vaccinate?” How empathetic and aggressive communication on social media impact young adults’ attitudes toward Covid-19 vaccination

    Open Access•Jaroslava Kaňková, Melanie Saumer et al.•ARTICLE•Frontiers in Public Health•2023

    Introduction: To combat the current COVID-19 pandemic, high vaccination rates are of crucial value. However, young people in particular tend to be hesitant toward vaccination. On social media, young adults are often called to vaccinate in an aggressive tone, arguing that there is no choice than to vaccinate and that all else is wrong. Methods: = 410), we investigated the effects of (a) empathetic vs. aggressive communication styles in social medi…

  • Angry tweets

    Open Access•Melanie Saumer, Kateryna Maikovska et al.•ARTICLE•Journal of Information Technology…•2024•References: 25

  • No chance to fool young consumers when it comes to the environment

    Open Access•Ariadne Neureiter, Arina Grosul et al.•ARTICLE•International Journal of…•2025

    By promoting their services as environmentally friendly, airlines are increasingly accused of greenwashing. In an experimental quota-based study (N = 279), we investigated the effects of airlines’ false green claims, environmental compensation claims, and non-green claims on young consumers’ perceptions of greenwashing. Based on the Elaboration Likelihood Model, we additionally examined how young consumers’ environmental knowledge and eco-anxiety…

  • Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions

    Open Access•Melanie Saumer, Ariadne Neureiter et al.•ARTICLE•Cyberpsychology Journal of…•2025

    Computer Generated Imagery (CGI) influencers—also known as virtual influencers—are an increasingly influential phenomenon on social media. Some CGI influencers are presented as cartoon characters and are thus clearly recognizable as non-human. Other CGI influencers, however, are almost indistinguishable from real humans. Although CGIs can elicit parasocial interaction (PSI), we lack research distinguishing cartoon-look CGI influencers from human-…

  • Digital She-nanigans

    Open Access•Melanie Saumer, Kevin Koban et al.•ARTICLE•New Media & Society•2025•References: 12

    Online hostility poses a growing societal challenge, yet quantitative evidence on how social media users respond to different kinds of hostility targeting different identities is limited, even though insights into bystander perceptions are detrimental to combat the online hate endemic. This online experiment ( N = 461) examines cognitive (perceived acceptability), affective (negative emotions), and behavioral (intervention intentions) responses t…

  • Fantastic Bystanders and Where to Find Them

    Open Access•Melanie Saumer, Kevin Koban et al.•ARTICLE•Mass Communication & Society•2026

  • The State of Evidence in Digital Hate Research

    Open Access•Jörg Matthes, Kevin Koban et al.•ARTICLE•Communication Research•2026

    Digital hate poses a threat to citizens, communities, and societies. Despite numerous studies and reviews on the concept of digital hate, we lack a systematic view of the entire body of scholarship. The aim of this umbrella review is therefore to evaluate the scope, definitions, main findings, and identified gaps of digital hate research. An umbrella review allows one to examine, compare, and evaluate the state of the research across all availabl…

  • Nudging against judging? Mitigating anti-LGBTQIA + online hostility by raising bystanders’ awareness and behavioral intentions

    Open Access•Melanie Saumer, Kevin Koban et al.•ARTICLE•Information Communication & Society•2026

Psychology (7 works) · Political science (6 works) · Social Psychology (5 works) · Law (4 works) · Media studies (4 works) · Social media (4 works) · Sociology (4 works) · Gender, Feminism, and Media (3 works) · Hate Speech and Cyberbullying Detection (3 works) · Law (3 works)

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