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Madhavi Reddi

Biographic Data

ID6715229
NAMEMadhavi Reddi
GIVEN NAMESMadhavi
FAMILY NAMEReddi
SIGNATUREREDDI M
AFFILIATIONSLehigh University
ORCID0000-0002-6326-3364
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS26
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Generationality, Desirability, and Redemption: How Aziz Ansari and Hasan Minhaj Articulate New Desi Masculinities in Stand-Up Comedy

    Open Access•Madhavi Reddi, Margaret E Foster•ARTICLE•Lateral•2025

    Desi creators in US culture continue to work within—and against—the white gaze, which divides them into sexless sidekicks or threatening terrorists. Two comedians who have defied these stereotypes and built their own expressions of Desi masculinity are Aziz Ansari and Hasan Minhaj. Ansari’s comedic persona is informed by his work in film and television, while Minhaj’s comedic persona is situated within his work on political news satire. While Ans…

  • Shared identity endorsement narratives: A framework for studying celebrity endorsements of minority political candidates in the US

    Open Access•Madhavi Reddi•ARTICLE•Communication Culture and Critique•2023•Cited by: 1•References: 12

    This article introduces the concept of shared identity endorsement narratives (SIENs), or celebrity endorsements of political candidates that intentionally highlight shared social identities between the endorser and the endorsed. Scholars of celebrity endorsements in political contexts have primarily focused on the efficacy rather than the rhetorical content of these endorsements and what latent social structures make them effective. Through clos…

  • Identity propaganda: Racial narratives and disinformation

    Open Access•Madhavi Reddi, Rachel Kuo et al.•ARTICLE•New Media & Society•2021•Cited by: 25•References: 18

    This article develops the concept of “identity propaganda,” or narratives that strategically target and exploit identity-based differences in accord with pre-existing power structures to maintain hegemonic social orders. In proposing and developing the concept of identity propaganda, we especially aim to help researchers find new insights into their data on misinformation, disinformation, and propaganda by outlining a framework for unpacking laye…

  • Identity propaganda: Racial narratives and disinformation

    Open Access•Madhavi Reddi, Rachel Kuo et al.•ARTICLE•New Media & Society•2021•Cited by: 25•References: 18

    This article develops the concept of “identity propaganda,” or narratives that strategically target and exploit identity-based differences in accord with pre-existing power structures to maintain hegemonic social orders. In proposing and developing the concept of identity propaganda, we especially aim to help researchers find new insights into their data on misinformation, disinformation, and propaganda by outlining a framework for unpacking laye…

  • Shared identity endorsement narratives: A framework for studying celebrity endorsements of minority political candidates in the US

    Open Access•Madhavi Reddi•ARTICLE•Communication Culture and Critique•2023•Cited by: 1•References: 12

    This article introduces the concept of shared identity endorsement narratives (SIENs), or celebrity endorsements of political candidates that intentionally highlight shared social identities between the endorser and the endorsed. Scholars of celebrity endorsements in political contexts have primarily focused on the efficacy rather than the rhetorical content of these endorsements and what latent social structures make them effective. Through clos…

  • Identity propaganda: Racial narratives and disinformation

    Open Access•Madhavi Reddi, Rachel Kuo et al.•ARTICLE•New Media & Society•2021•Cited by: 25•References: 18

    This article develops the concept of “identity propaganda,” or narratives that strategically target and exploit identity-based differences in accord with pre-existing power structures to maintain hegemonic social orders. In proposing and developing the concept of identity propaganda, we especially aim to help researchers find new insights into their data on misinformation, disinformation, and propaganda by outlining a framework for unpacking laye…

  • Shared identity endorsement narratives: A framework for studying celebrity endorsements of minority political candidates in the US

    Open Access•Madhavi Reddi•ARTICLE•Communication Culture and Critique•2023•Cited by: 1•References: 12

    This article introduces the concept of shared identity endorsement narratives (SIENs), or celebrity endorsements of political candidates that intentionally highlight shared social identities between the endorser and the endorsed. Scholars of celebrity endorsements in political contexts have primarily focused on the efficacy rather than the rhetorical content of these endorsements and what latent social structures make them effective. Through clos…

  • Generationality, Desirability, and Redemption: How Aziz Ansari and Hasan Minhaj Articulate New Desi Masculinities in Stand-Up Comedy

    Open Access•Madhavi Reddi, Margaret E Foster•ARTICLE•Lateral•2025

    Desi creators in US culture continue to work within—and against—the white gaze, which divides them into sexless sidekicks or threatening terrorists. Two comedians who have defied these stereotypes and built their own expressions of Desi masculinity are Aziz Ansari and Hasan Minhaj. Ansari’s comedic persona is informed by his work in film and television, while Minhaj’s comedic persona is situated within his work on political news satire. While Ans…

Narrative (3 works) · Aesthetics (2 works) · Gender Studies (2 works) · Gender, Feminism, and Media (2 works) · Identity (music (2 works) · Law (2 works) · Media studies (2 works) · Political science (2 works) · Politics (2 works) · Social media (2 works)

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