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Merja Porttikivi

Biographic Data

ID6715255
NAMEMerja Porttikivi
GIVEN NAMESMerja
FAMILY NAMEPorttikivi
SIGNATUREPORTTIKIVI M
AFFILIATIONSAalto University
ORCID0000-0003-2422-030X
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS3
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1
  • The magic of investment podcasts: Finfluencers as ideological intermediaries

    Open Access•Merja Porttikivi, Ella Lillqvist•ARTICLE•Continuum•2026

    Investment podcasts have emerged as influential platforms where financial influencers, ‘finfluencers’, shape beliefs and normalize finance as part of everyday life. This study examines three popular Finnish investment podcasts through the lens of ‘magical capitalism’ to analyse how neoliberal ideology is propagated by finfluencers. Finfluencers act as ‘ideological intermediaries’, portraying investing as a route to magical transformation and prot…

  • Governing with conversation culture – conditioning organizational interaction in a digital social movement

    Open Access•Salla-Maaria Laaksonen, Merja Porttikivi•ARTICLE•Information Communication & Society•2022

    Digital platforms support forms of collective action with varying degrees of organizationality – that is, with organization-like attributes such as identity, actorhood, and decision-making. These forms include seemingly non-organized online groups, which can be easily dismissed as informal chatter. Building on communicative theories of organizing and Luhmann’s Theory of Social Systems, we explore the communicative organizationality of a Facebook …

  • Clowning around a polarized issue: Rhetorical strategies and communicative outcomes of a political parody performance by Loldiers of Odin

    Open Access•Salla-Maaria Laaksonen, Joonas Koivukoski et al.•ARTICLE•New Media & Society•2021•Cited by: 3•References: 8

    For decades, political activist groups have used humor for ridiculing their opponents and attracting media attention. This study analyzed the online presence of the Loldiers of Odin, a clown-disguised activist group created as a parody of the anti-immigration group Soldiers of Odin. By analyzing the rhetorical strategies of Loldiers’ performance, we show how absurd and naïve parody stunts were used to criticize anti-immigration street patrolling,…

  • Clowning around a polarized issue: Rhetorical strategies and communicative outcomes of a political parody performance by Loldiers of Odin

    Open Access•Salla-Maaria Laaksonen, Joonas Koivukoski et al.•ARTICLE•New Media & Society•2021•Cited by: 3•References: 8

    For decades, political activist groups have used humor for ridiculing their opponents and attracting media attention. This study analyzed the online presence of the Loldiers of Odin, a clown-disguised activist group created as a parody of the anti-immigration group Soldiers of Odin. By analyzing the rhetorical strategies of Loldiers’ performance, we show how absurd and naïve parody stunts were used to criticize anti-immigration street patrolling,…

  • Clowning around a polarized issue: Rhetorical strategies and communicative outcomes of a political parody performance by Loldiers of Odin

    Open Access•Salla-Maaria Laaksonen, Joonas Koivukoski et al.•ARTICLE•New Media & Society•2021•Cited by: 3•References: 8

    For decades, political activist groups have used humor for ridiculing their opponents and attracting media attention. This study analyzed the online presence of the Loldiers of Odin, a clown-disguised activist group created as a parody of the anti-immigration group Soldiers of Odin. By analyzing the rhetorical strategies of Loldiers’ performance, we show how absurd and naïve parody stunts were used to criticize anti-immigration street patrolling,…

  • Governing with conversation culture – conditioning organizational interaction in a digital social movement

    Open Access•Salla-Maaria Laaksonen, Merja Porttikivi•ARTICLE•Information Communication & Society•2022

    Digital platforms support forms of collective action with varying degrees of organizationality – that is, with organization-like attributes such as identity, actorhood, and decision-making. These forms include seemingly non-organized online groups, which can be easily dismissed as informal chatter. Building on communicative theories of organizing and Luhmann’s Theory of Social Systems, we explore the communicative organizationality of a Facebook …

  • The magic of investment podcasts: Finfluencers as ideological intermediaries

    Open Access•Merja Porttikivi, Ella Lillqvist•ARTICLE•Continuum•2026

    Investment podcasts have emerged as influential platforms where financial influencers, ‘finfluencers’, shape beliefs and normalize finance as part of everyday life. This study examines three popular Finnish investment podcasts through the lens of ‘magical capitalism’ to analyse how neoliberal ideology is propagated by finfluencers. Finfluencers act as ‘ideological intermediaries’, portraying investing as a route to magical transformation and prot…

Political science (2 works) · Politics (2 works) · Psychology (2 works) · Social media (2 works) · Social Psychology (2 works) · Sociology (2 works) · Affordance (1 works) · Ambivalence (1 works) · Art (1 works) · Cognitive psychology (1 works)

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