Urszula M Pruchniewska
Biographic Data
| ID | 6715419 |
|---|---|
| NAME | Urszula M Pruchniewska |
| GIVEN NAMES | Urszula M |
| FAMILY NAME | Pruchniewska |
| SIGNATURE | PRUCHNIEWSKA U M |
| AFFILIATIONS | Temple University |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 55 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 3 |
A group that’s just women for women”
Women across a range of industries are creating women-only private Facebook groups for professional support, networking opportunities, and career development. Through interviews with 26 women, this research shows how private Facebook groups provide affordances for creating spaces reminiscent of second-wave consciousness-raising groups. Within these groups, separate from cisgender men, women discuss their work experiences and share advice, leading…
Gendered discourses of control in global journalism
Drawing on feminist, globalization, and journalism studies this article examines discourses about the recent Zika virus outbreak on CNN online from December 2015 through February 2016. Findings show that the coverage displays the hallmarks of international reporting in the US, including representing the West in a more favorable light than affected non-Western nations. Additionally, women are afforded less agency than men in the reporting, but amo…
Constructing the Platform-Specific Self-Brand
With the widespread uptake of social media, discourses and practices of self-branding have become a pervasive feature of social and economic life. However, the way in which the digital self-brand gets reproduced across a sprawling social media landscape remains comparatively under-theorized. Our paper therefore draws upon in-depth interviews with 52 online content creators-including designers, artists, writers, and marketing consultants-to examin…
Platform-Specific Self-Branding
Despite the recent uptick in academic literature on self-branding across the fields of Internet studies, business/marketing, and media/cultural industries, the ways in which the digital self-brand gets reproduced across a sprawling social media ecology remains comparatively under-theorized. Our paper draws upon in-depth interviews with 42 creative workers---including designers/artists, bloggers/writers, online content creators, and marketers/publ…
Gender and self-enterprise in the social media age
The profound growth of independent employment in post-industrial economies has paralleled a vibrant ethos of self-enterprise – one captured by the prodding assertion that ‘we’re all entrepreneurs now.’ Amidst ubiquitous technologies of production, distribution, and promotion, the ideal of entrepreneurialism has taken on a political valance: that is, individuals are ostensibly ‘empowered’ to pursue their passion projects in digital environments. T…
Branding the self as an “authentic feminist”
Freelancers who produce creative content online work in an increasingly precarious neoliberal economy, which requires self-branding, self-promotion, and constant audience engagement to succeed. Creating feminist content in a digital environment thus requires the negotiation of individual self-branding and promotional activities alongside the advancement of collective feminist politics. In this study, interviews with 11 feminist online writers rev…
Constructing the Platform-Specific Self-Brand
With the widespread uptake of social media, discourses and practices of self-branding have become a pervasive feature of social and economic life. However, the way in which the digital self-brand gets reproduced across a sprawling social media landscape remains comparatively under-theorized. Our paper therefore draws upon in-depth interviews with 52 online content creators-including designers, artists, writers, and marketing consultants-to examin…
Branding the self as an “authentic feminist”
Freelancers who produce creative content online work in an increasingly precarious neoliberal economy, which requires self-branding, self-promotion, and constant audience engagement to succeed. Creating feminist content in a digital environment thus requires the negotiation of individual self-branding and promotional activities alongside the advancement of collective feminist politics. In this study, interviews with 11 feminist online writers rev…
A group that’s just women for women”
Women across a range of industries are creating women-only private Facebook groups for professional support, networking opportunities, and career development. Through interviews with 26 women, this research shows how private Facebook groups provide affordances for creating spaces reminiscent of second-wave consciousness-raising groups. Within these groups, separate from cisgender men, women discuss their work experiences and share advice, leading…
Platform-Specific Self-Branding
Despite the recent uptick in academic literature on self-branding across the fields of Internet studies, business/marketing, and media/cultural industries, the ways in which the digital self-brand gets reproduced across a sprawling social media ecology remains comparatively under-theorized. Our paper draws upon in-depth interviews with 42 creative workers---including designers/artists, bloggers/writers, online content creators, and marketers/publ…
Gender and self-enterprise in the social media age
The profound growth of independent employment in post-industrial economies has paralleled a vibrant ethos of self-enterprise – one captured by the prodding assertion that ‘we’re all entrepreneurs now.’ Amidst ubiquitous technologies of production, distribution, and promotion, the ideal of entrepreneurialism has taken on a political valance: that is, individuals are ostensibly ‘empowered’ to pursue their passion projects in digital environments. T…
Branding the self as an “authentic feminist”
Freelancers who produce creative content online work in an increasingly precarious neoliberal economy, which requires self-branding, self-promotion, and constant audience engagement to succeed. Creating feminist content in a digital environment thus requires the negotiation of individual self-branding and promotional activities alongside the advancement of collective feminist politics. In this study, interviews with 11 feminist online writers rev…
Gendered discourses of control in global journalism
Drawing on feminist, globalization, and journalism studies this article examines discourses about the recent Zika virus outbreak on CNN online from December 2015 through February 2016. Findings show that the coverage displays the hallmarks of international reporting in the US, including representing the West in a more favorable light than affected non-Western nations. Additionally, women are afforded less agency than men in the reporting, but amo…
Constructing the Platform-Specific Self-Brand
With the widespread uptake of social media, discourses and practices of self-branding have become a pervasive feature of social and economic life. However, the way in which the digital self-brand gets reproduced across a sprawling social media landscape remains comparatively under-theorized. Our paper therefore draws upon in-depth interviews with 52 online content creators-including designers, artists, writers, and marketing consultants-to examin…
A group that’s just women for women”
Women across a range of industries are creating women-only private Facebook groups for professional support, networking opportunities, and career development. Through interviews with 26 women, this research shows how private Facebook groups provide affordances for creating spaces reminiscent of second-wave consciousness-raising groups. Within these groups, separate from cisgender men, women discuss their work experiences and share advice, leading…
Sociology (6 works) · Gender, Feminism, and Media (5 works) · Political science (5 works) · Gender Studies (4 works) · Social media (4 works) · Affordance (3 works) · Cultural Industries and Urban Development (3 works) · Gender Studies (3 works) · Politics (3 works) · Social science (3 works)