Lynda Dyson
Biographic Data
| ID | 6715659 |
|---|---|
| NAME | Lynda Dyson |
| GIVEN NAMES | Lynda |
| FAMILY NAME | Dyson |
| SIGNATURE | DYSON L |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2007 |
| H-INDEX | 1 |
Customer Magazines
This paper examines the way in which the strategies of brand management use the symbolic power of the media to shape brand image in the public domain. It argues that the spread of ‘interested’ information is transforming the public sphere role of journalism as organisations focus resources on strategising media relations as a crucial aspect of their marketing work. The phenomenon of promotional material penetrating the space of editorial can be v…
Customer Magazines
This paper examines the way in which the strategies of brand management use the symbolic power of the media to shape brand image in the public domain. It argues that the spread of ‘interested’ information is transforming the public sphere role of journalism as organisations focus resources on strategising media relations as a crucial aspect of their marketing work. The phenomenon of promotional material penetrating the space of editorial can be v…
Customer Magazines
This paper examines the way in which the strategies of brand management use the symbolic power of the media to shape brand image in the public domain. It argues that the spread of ‘interested’ information is transforming the public sphere role of journalism as organisations focus resources on strategising media relations as a crucial aspect of their marketing work. The phenomenon of promotional material penetrating the space of editorial can be v…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Gender, Feminism, and Media (1 work) · Media studies (1 work) · Media, Gender, and Advertising (1 work) · Political science (1 work) · Sociology (1 work)