Remco M Beek
Biographic Data
| ID | 6723407 |
|---|---|
| NAME | Remco M Beek |
| GIVEN NAMES | Remco M |
| FAMILY NAME | Beek |
| SIGNATURE | BEEK R M |
| AFFILIATIONS | Rotterdam University of Applied Sciences |
| ORCID | 0000-0002-8472-8626 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Sponsoring the Uefa Champions League
What is the long-term brand impact of sponsoring a global sports competition? This study seeks to answer that question by examining the UEFA Champions League, the prestigious international professional football (soccer) competition of European clubs. The sponsorship effects on sponsorship awareness (recall and recognition), brand image, and purchase behaviour were investigated in a longitudinal study covering more than 17 years and more than 111,…
Sponsorship eras in the English Premier League
The English Premier League, the elite division of association football (soccer) in England, exploited commercial opportunities and market growth since its rebranding in 1992. The companies involved in professional football sponsorships represented a variety of industries and origins. How substantial did these representations fluctuate to indicate a periodization of sponsorship eras? This paper provides a systematic and longitudinal review of shir…
No prominent works on this page.
Sponsorship eras in the English Premier League
The English Premier League, the elite division of association football (soccer) in England, exploited commercial opportunities and market growth since its rebranding in 1992. The companies involved in professional football sponsorships represented a variety of industries and origins. How substantial did these representations fluctuate to indicate a periodization of sponsorship eras? This paper provides a systematic and longitudinal review of shir…
Sponsoring the Uefa Champions League
What is the long-term brand impact of sponsoring a global sports competition? This study seeks to answer that question by examining the UEFA Champions League, the prestigious international professional football (soccer) competition of European clubs. The sponsorship effects on sponsorship awareness (recall and recognition), brand image, and purchase behaviour were investigated in a longitudinal study covering more than 17 years and more than 111,…
Advertising (2 works) · Business (2 works) · Competition (biology (2 works) · Competitor analysis (2 works) · Football (2 works) · League (2 works) · Marketing (2 works) · Political science (2 works) · Sports Analytics and Performance (2 works) · Sports, Gender, and Society (2 works)