Axel Faix
Biographic Data
| ID | 6723636 |
|---|---|
| NAME | Axel Faix |
| GIVEN NAMES | Axel |
| FAMILY NAME | Faix |
| SIGNATURE | FAIX A |
| AFFILIATIONS | Dortmund University of Applied Sciences and Arts |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
To leave or to stay (and what season tickets and club memberships have to do with it)? A qualitative study on the exit of German soccer supporters
Introduction Fan loyalty is essential to the business model and marketing of professional soccer clubs. At the same time, clubs regularly face fan behavior such as the return of season tickets or cancellation of club memberships. From a sports marketing perspective, these behaviors are often interpreted as indicators of declining loyalty or even fan exit. However, such interpretations tend to oversimplify the underlying dynamics, as the observabl…
Searching for ‘the normal one’ – the influence of club affiliation on supporters’ demands
While the demands of active football supporters, such as ultras and other organized fan groups, have been extensively researched, the attitudes of the ‘silent, ordinary supporters’ remain largely unknown. Therefore, this article investigates the attitudes of ‘normal supporters’ toward current governance issues in football and how these factors influence overall satisfaction with club management. Moreover, the study compares five club-related fan …
Club members in German professional football and their attitude towards the ‘50+1 Rule’ – A stakeholder-oriented analysis
While several clubs in England have established possibilities for co-determination by supporters as part of the supporters’ trust movement, in Germany a repeal of the so-called ‘50 + 1 Rule’ is being discussed. The German ‘50 + 1 Rule’ was created to exclude controlling investors’ influence on clubs, therefore ensuring that non-profit clubs and their members have the decision making power over the management of their professional football team. D…
Markt- und Konkurrentenanalysen als Instrumente des Gründungsmarketing
Club members in German professional football and their attitude towards the ‘50+1 Rule’ – A stakeholder-oriented analysis
While several clubs in England have established possibilities for co-determination by supporters as part of the supporters’ trust movement, in Germany a repeal of the so-called ‘50 + 1 Rule’ is being discussed. The German ‘50 + 1 Rule’ was created to exclude controlling investors’ influence on clubs, therefore ensuring that non-profit clubs and their members have the decision making power over the management of their professional football team. D…
Markt- und Konkurrentenanalysen als Instrumente des Gründungsmarketing
Club members in German professional football and their attitude towards the ‘50+1 Rule’ – A stakeholder-oriented analysis
While several clubs in England have established possibilities for co-determination by supporters as part of the supporters’ trust movement, in Germany a repeal of the so-called ‘50 + 1 Rule’ is being discussed. The German ‘50 + 1 Rule’ was created to exclude controlling investors’ influence on clubs, therefore ensuring that non-profit clubs and their members have the decision making power over the management of their professional football team. D…
To leave or to stay (and what season tickets and club memberships have to do with it)? A qualitative study on the exit of German soccer supporters
Introduction Fan loyalty is essential to the business model and marketing of professional soccer clubs. At the same time, clubs regularly face fan behavior such as the return of season tickets or cancellation of club memberships. From a sports marketing perspective, these behaviors are often interpreted as indicators of declining loyalty or even fan exit. However, such interpretations tend to oversimplify the underlying dynamics, as the observabl…
Searching for ‘the normal one’ – the influence of club affiliation on supporters’ demands
While the demands of active football supporters, such as ultras and other organized fan groups, have been extensively researched, the attitudes of the ‘silent, ordinary supporters’ remain largely unknown. Therefore, this article investigates the attitudes of ‘normal supporters’ toward current governance issues in football and how these factors influence overall satisfaction with club management. Moreover, the study compares five club-related fan …
Club (3 works) · German (3 works) · Sport and Mega-Event Impacts (3 works) · Sports, Gender, and Society (3 works) · Football (2 works) · Political science (2 works) · Sports Analytics and Performance (2 works) · Amateur (1 work) · Art (1 work) · Business (1 work)