Hirotaka Matsuoka
Biographic Data
| ID | 6723737 |
|---|---|
| NAME | Hirotaka Matsuoka |
| GIVEN NAMES | Hirotaka |
| FAMILY NAME | Matsuoka |
| SIGNATURE | MATSUOKA H |
| AFFILIATIONS | Waseda University |
| ORCID | 0000-0003-4896-555X |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Community sport in China
Promoting sport participation has become a central concern of policy agendas worldwide, with increasing attention to how community-level provision supports more active populations. Contextually, community sport represents the key arena where participation is most directly experienced and supported. Existing scholarship is predominantly Western-centric, with limited understanding of alternative community sport models and their potential impacts. D…
Sport fans’ self-esteem and supporting the team that won over the favorite
Research purpose: Most often, when their favorite team loses, sports fans are disappointed by the outcome and hostile to the winning team. However, in the tournaments, they also sometimes voice their support for the team that eliminated their favorite. The present study investigates these phenomena and proposes that fans supporting the team that eliminated the favorite in the tournament is a coping strategy. It is used to help fans mitigate the i…
What motivates residents’ approval of hosting another winter mega-sporting events
This research aimed to examine the relationships between perceived social impacts and residents’ attitudes towards hosting another winter mega-sporting event depending on the level of event-related behaviours. An online survey was conducted with residents of Sapporo a week after the closing ceremony of the 2017 Sapporo Asian Winter Games. A total of 639 samples were included in a three-step hierarchical multiple regression analysis. The results s…
Consumer engagement on social media in the sport context
The goal of this study was to address the question: ‘What sport marketing research has been conducted on customer engagement on social media until now, and what could be future avenues for research?’ by conducting a scoping review. The PRISMA-ScR was followed. A total of 37 peer-reviewed journal articles in English were analysed. The findings synthesised the definitions and measurements of consumer engagement on social media as well as the theori…
Consumer Engagement on Weibo in a Professional Sport Context
Online fan communities on social media are an effective avenue for sport organizations to engage sport fans. Sport fans who identify with online fan communities express positive and negative consumer engagement behavior (CEB) on social media. Most researchers focus on the positive valence of CEB. This study explores the mediating effect of both positive and negative valences of CEB between online fan community identification and behavioral intent…
Understanding the Role of Sport Values on Social Capital and Word-of-Mouth on the Internet
Background Due to the social nature of esports (i.e., organized video game competitions), recognizing common values and norms can be leveraged as a positive driver in online gaming communities. Different game categories such as sports simulation (i.e., esports based on real-life sport events) are driving their expansion through social interactions that foster new relationships among players, known as social capital (i.e., value created from socia…
Spectators’ points of attachment and their influence on behavioural intentions of women’s national football games
Research on women’s football is still, especially in Asia, scarce. The purpose of this research has been to investigate the underlying points of attachment of women’s football spectators and how these influence future behaviour. The points of attachment scale – drawing on social identity theory – developed previously has been modified for the research setting to detect whether they are general determinants or country-specific indicators. Research…
No prominent works on this page.
Spectators’ points of attachment and their influence on behavioural intentions of women’s national football games
Research on women’s football is still, especially in Asia, scarce. The purpose of this research has been to investigate the underlying points of attachment of women’s football spectators and how these influence future behaviour. The points of attachment scale – drawing on social identity theory – developed previously has been modified for the research setting to detect whether they are general determinants or country-specific indicators. Research…
Understanding the Role of Sport Values on Social Capital and Word-of-Mouth on the Internet
Background Due to the social nature of esports (i.e., organized video game competitions), recognizing common values and norms can be leveraged as a positive driver in online gaming communities. Different game categories such as sports simulation (i.e., esports based on real-life sport events) are driving their expansion through social interactions that foster new relationships among players, known as social capital (i.e., value created from socia…
Consumer Engagement on Weibo in a Professional Sport Context
Online fan communities on social media are an effective avenue for sport organizations to engage sport fans. Sport fans who identify with online fan communities express positive and negative consumer engagement behavior (CEB) on social media. Most researchers focus on the positive valence of CEB. This study explores the mediating effect of both positive and negative valences of CEB between online fan community identification and behavioral intent…
What motivates residents’ approval of hosting another winter mega-sporting events
This research aimed to examine the relationships between perceived social impacts and residents’ attitudes towards hosting another winter mega-sporting event depending on the level of event-related behaviours. An online survey was conducted with residents of Sapporo a week after the closing ceremony of the 2017 Sapporo Asian Winter Games. A total of 639 samples were included in a three-step hierarchical multiple regression analysis. The results s…
Consumer engagement on social media in the sport context
The goal of this study was to address the question: ‘What sport marketing research has been conducted on customer engagement on social media until now, and what could be future avenues for research?’ by conducting a scoping review. The PRISMA-ScR was followed. A total of 37 peer-reviewed journal articles in English were analysed. The findings synthesised the definitions and measurements of consumer engagement on social media as well as the theori…
Community sport in China
Promoting sport participation has become a central concern of policy agendas worldwide, with increasing attention to how community-level provision supports more active populations. Contextually, community sport represents the key arena where participation is most directly experienced and supported. Existing scholarship is predominantly Western-centric, with limited understanding of alternative community sport models and their potential impacts. D…
Sport fans’ self-esteem and supporting the team that won over the favorite
Research purpose: Most often, when their favorite team loses, sports fans are disappointed by the outcome and hostile to the winning team. However, in the tournaments, they also sometimes voice their support for the team that eliminated their favorite. The present study investigates these phenomena and proposes that fans supporting the team that eliminated the favorite in the tournament is a coping strategy. It is used to help fans mitigate the i…
Advertising (5 works) · Business (5 works) · Sports, Gender, and Society (5 works) · Political science (4 works) · Psychology (4 works) · Social Psychology (4 works) · Digital Marketing and Social Media (3 works) · Sport and Mega-Event Impacts (3 works) · Digital Games and Media (2 works) · Geography (2 works)