Dylan Bourny
Biographic Data
| ID | 6729062 |
|---|---|
| NAME | Dylan Bourny |
| GIVEN NAMES | Dylan |
| FAMILY NAME | Bourny |
| SIGNATURE | BOURNY D |
| AFFILIATIONS | LEO, University of Orléans , 45067 Orléans, France |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The culture-promotion effect of multinationals on trade
In this article, we investigate how some MNEs which spread their home culture over time and space to the rest of the world are affecting, in turn, trade flows from home. By selling products embodying cultural information related to their country of origin, those MNEs embrace the role of ambassadors of their home country. We argue that IKEA offers an ideal case to identify a multinational’s culture-promotion effect on trade. We build a dataset on …
No prominent works on this page.
The culture-promotion effect of multinationals on trade
In this article, we investigate how some MNEs which spread their home culture over time and space to the rest of the world are affecting, in turn, trade flows from home. By selling products embodying cultural information related to their country of origin, those MNEs embrace the role of ambassadors of their home country. We argue that IKEA offers an ideal case to identify a multinational’s culture-promotion effect on trade. We build a dataset on …
Business (1 work) · Economic geography (1 work) · Economics (1 work) · Global Trade and Competitiveness (1 work) · Global trade and economics (1 work) · International Business and FDI (1 work) · International trade (1 work) · Merge (version control (1 work) · Multinational corporation (1 work) · Political science (1 work)