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Lynne Freeman

Biographic Data

ID6729848
NAMELynne Freeman
GIVEN NAMESLynne
FAMILY NAMEFreeman
SIGNATUREFREEMAN L
AFFILIATIONSWestern Sydney University, Penrith, NSW, Australia
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2026
H-INDEX0
  • The aisle between

    Open Access•Daniela Spanjaard, Jessica Richards et al.•ARTICLE•Journal of Consumer Culture•2026

    This study investigates supermarkets as sites of micro-liminality, where fleeting interruptions during grocery shopping create moments for reflection and negotiation. Building on Turner’s concept of liminality, we extend its application by theorising how liminal experiences can be brief, spatially small, and temporally subtle, yet still hold significant meaning. Using multi-site mobile ethnography in Australia and the UK, we demonstrate how store…

  • Supermarket tribes and the temple of Aldi

    Open Access•Daniela Spanjaard, Lynne Freeman•ARTICLE•Journal of Consumer Culture•2022•References: 9

    This research began as an investigation into consumer responses to the increasing number of supermarket own brands appearing in the grocery aisles of Australia when compared with the United Kingdom (UK) where retailer brands tend to dominate. Where the study ended was with the revelation of consumer ‘supermarket tribes’ and that this connectedness is linked to the consumption space as a way to endorse a lifestyle. We propose that the significance…

No prominent works on this page.

  • Supermarket tribes and the temple of Aldi

    Open Access•Daniela Spanjaard, Lynne Freeman•ARTICLE•Journal of Consumer Culture•2022•References: 9

    This research began as an investigation into consumer responses to the increasing number of supermarket own brands appearing in the grocery aisles of Australia when compared with the United Kingdom (UK) where retailer brands tend to dominate. Where the study ended was with the revelation of consumer ‘supermarket tribes’ and that this connectedness is linked to the consumption space as a way to endorse a lifestyle. We propose that the significance…

  • The aisle between

    Open Access•Daniela Spanjaard, Jessica Richards et al.•ARTICLE•Journal of Consumer Culture•2026

    This study investigates supermarkets as sites of micro-liminality, where fleeting interruptions during grocery shopping create moments for reflection and negotiation. Building on Turner’s concept of liminality, we extend its application by theorising how liminal experiences can be brief, spatially small, and temporally subtle, yet still hold significant meaning. Using multi-site mobile ethnography in Australia and the UK, we demonstrate how store…

Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer Retail Behavior Studies (2 works) · Ethnography (2 works) · Advertising (1 works) · Aisle (1 works) · Business (1 works) · Consumer behaviour (1 works) · Consumption (sociology (1 works) · Consumption (sociology) (1 works) · Focus (optics) (1 works)

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