Alain Ferrand
Biographic Data
| ID | 6729896 |
|---|---|
| NAME | Alain Ferrand |
| GIVEN NAMES | Alain |
| FAMILY NAME | Ferrand |
| SIGNATURE | FERRAND A |
| AFFILIATIONS | Université de Poitiers |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
Appetite for or resistance to consumption relationships? A trans-European perspective on the marketisation of football fan relationships
Although most sport organisations are encouraged to better manage the relationships they maintain with fans, little is still known about the types of relationships that fans want to establish with sport organisations. Also, as most suggested management and marketing practices come from professional sport organisations and European contexts, it is questionable whether they can apply to all sports organisations, and whether they are received in the…
Le marketing olympique
Olympic Marketing
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics h…
Appetite for or resistance to consumption relationships? A trans-European perspective on the marketisation of football fan relationships
Although most sport organisations are encouraged to better manage the relationships they maintain with fans, little is still known about the types of relationships that fans want to establish with sport organisations. Also, as most suggested management and marketing practices come from professional sport organisations and European contexts, it is questionable whether they can apply to all sports organisations, and whether they are received in the…
Le marketing olympique
Olympic Marketing
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics h…
Appetite for or resistance to consumption relationships? A trans-European perspective on the marketisation of football fan relationships
Although most sport organisations are encouraged to better manage the relationships they maintain with fans, little is still known about the types of relationships that fans want to establish with sport organisations. Also, as most suggested management and marketing practices come from professional sport organisations and European contexts, it is questionable whether they can apply to all sports organisations, and whether they are received in the…
Business (3 works) · Sport and Mega-Event Impacts (3 works) · Management (2 works) · Marketing (2 works) · Olympics (2 works) · Sports (2 works) · Advertising (1 work) · Casual (1 work) · Club (1 work) · Computer Science (1 work)