Xianzhong He
Biographic Data
| ID | 6730408 |
|---|---|
| NAME | Xianzhong He |
| GIVEN NAMES | Xianzhong |
| FAMILY NAME | He |
| SIGNATURE | HE X |
| AFFILIATIONS | Chang’an University, Xi’an, China |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
Transitivity of kinetic typography: Theory and application to a case study of a public service advertisement
With the advance of computer technology, kinetic typography, the animation of moving text, is becoming widely used in human communication. Yet, to date, there have been few social semiotic and multimodality studies in this area. This article draws on a case analysis of a national television public service advertisement in China to demonstrate how the concept of transitivity can be used to understand the meaning-making processes of kinetic typogra…
Changes of the Hailuogou glacier, Mt. Gongga, China, against the background of climate change during the Holocene
Transitivity of kinetic typography: Theory and application to a case study of a public service advertisement
With the advance of computer technology, kinetic typography, the animation of moving text, is becoming widely used in human communication. Yet, to date, there have been few social semiotic and multimodality studies in this area. This article draws on a case analysis of a national television public service advertisement in China to demonstrate how the concept of transitivity can be used to understand the meaning-making processes of kinetic typogra…
Changes of the Hailuogou glacier, Mt. Gongga, China, against the background of climate change during the Holocene
Transitivity of kinetic typography: Theory and application to a case study of a public service advertisement
With the advance of computer technology, kinetic typography, the animation of moving text, is becoming widely used in human communication. Yet, to date, there have been few social semiotic and multimodality studies in this area. This article draws on a case analysis of a national television public service advertisement in China to demonstrate how the concept of transitivity can be used to understand the meaning-making processes of kinetic typogra…
Advertising (1 works) · Animation (1 works) · Business (1 works) · Climate change (1 works) · Climate change and permafrost (1 works) · Climatology (1 works) · Computer graphics (images (1 works) · Computer Science (1 works) · Cryospheric studies and observations (1 works) · Digital Storytelling and Education (1 works)