Normalis Amzah
Biographic Data
| ID | 6731125 |
|---|---|
| NAME | Normalis Amzah |
| GIVEN NAMES | Normalis |
| FAMILY NAME | Amzah |
| SIGNATURE | AMZAH N |
| AFFILIATIONS | National University of Malaysia |
| ORCID | 0000-0002-9134-6255 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Commodified Strategic Masculinity
In the context of globalized consumer culture where commercial discourse reconfigures gender, this study's objective is to examine the visual construction of masculine identities in Japanese men's beauty advertising. Utilizing a Multimodal Critical Discourse Analysis guided by Kress and van Leeuwen's Visual Grammar, the study analyzes 2025 video advertisements from three major Japanese brands (Biore, Decorté, and Mentholatum Men) distributed via …
Group Communication in Work-related Instant Messaging (IM)
A large majority of Malaysia's 34.9 million online users are active online communication participants, making offline communication progressively obsolete. This high penetration figure allows online communication apps to be unlocked countless times a day, as thousands of text messages are sent regularly by online users. Nevertheless, unlike offline communication, online communication, like instant messaging (IM), does not normally transmit non-ve…
Translating Emotion Words in a Japanese Healing Fiction – Days at the Morisaki Bookshop
Studies on emotion words indicate that they tend to be culture-specific, as there is an inclination for different cultures to use words that are difficult to translate literally due to their cultural attributes. Although numerous studies have explored emotion words, many of them have not considered emotions as cultural-specific items. Therefore, this study is conducted to explore emotion words from one specific culture and to investigate how thes…
Communication in the Workplace
In workplace communication, being polite and clear is essential. However, achieving both simultaneously can be challenging, particularly when dealing with face-threatening acts like making requests. Requests can infringe on someone’s freedom of action, potentially leading to face threats, necessitating facework strategies for restoration. One effective strategy is using external modifications or supportive moves to mitigate requests. Unfortunatel…
Climate Change in the Movie Weathering with You-Critical Discourse Analysis of Environmental Issues
3L The Southeast Asian Journal of English Language Studies (a SCOPUS peer reviewed journal)is committed to exploring and highlighting issues in the broad areas of English language, linguistics and literature particularly in the Southeast Asian context
The Myth of Choice in Maryam Lee’s Unveiling Choice
Malaysia has witnessed Islamic revivalism since the 1980s and its Islamisation is exemplified in the normalisation of hijab . Although the adoption of hijab is often cited as a choice in Malaysia, Maryam Lee’s controversial book Unveiling Choice presents an alternative portrait of choice in a society where hijab is a predominant practice. Using Wodak’s (Reisigl & Wodak, 2005, 2017; Wodak, 2001, 2018) Discourse Historical Approach (DHA) to Critica…
Hakase no Aishita Suushiki dan Terjemahannya Rumus di Hatinya
Eksplorasi kognitif dalam bidang terjemahan mengkaji proses terjemahan melalui dua jenis pendekatan iaitu concurrent verbalization iaitu hasil kajian ke atas penterjemah apabila melakukan kerja terjemahan menggunakan kaedah Think Aloud Protocol , analisis keylogging atau eyetracking manakala retrospective verbalization pula merekod data dari penterjemah selepas kerja terjemahan selesai dilakukan. Kajian kognitif dalam bidang terjemahan masih terl…
Issues of language choice, ethics and equity
This paper will discuss two issues related to Japanese retirees adopting Malaysia as their second home. The first is that of the preferred language choice of the retirees. To collect data for language choice a self-report questionnaire was administered and an interview was conducted. The findings suggest that the majority of the retirees chose English for both informal and formal interactions in Malaysia. It may be inferred that they are not moti…
Issues of language choice, ethics and equity
This paper will discuss two issues related to Japanese retirees adopting Malaysia as their second home. The first is that of the preferred language choice of the retirees. To collect data for language choice a self-report questionnaire was administered and an interview was conducted. The findings suggest that the majority of the retirees chose English for both informal and formal interactions in Malaysia. It may be inferred that they are not moti…
Issues of language choice, ethics and equity
This paper will discuss two issues related to Japanese retirees adopting Malaysia as their second home. The first is that of the preferred language choice of the retirees. To collect data for language choice a self-report questionnaire was administered and an interview was conducted. The findings suggest that the majority of the retirees chose English for both informal and formal interactions in Malaysia. It may be inferred that they are not moti…
Hakase no Aishita Suushiki dan Terjemahannya Rumus di Hatinya
Eksplorasi kognitif dalam bidang terjemahan mengkaji proses terjemahan melalui dua jenis pendekatan iaitu concurrent verbalization iaitu hasil kajian ke atas penterjemah apabila melakukan kerja terjemahan menggunakan kaedah Think Aloud Protocol , analisis keylogging atau eyetracking manakala retrospective verbalization pula merekod data dari penterjemah selepas kerja terjemahan selesai dilakukan. Kajian kognitif dalam bidang terjemahan masih terl…
The Myth of Choice in Maryam Lee’s Unveiling Choice
Malaysia has witnessed Islamic revivalism since the 1980s and its Islamisation is exemplified in the normalisation of hijab . Although the adoption of hijab is often cited as a choice in Malaysia, Maryam Lee’s controversial book Unveiling Choice presents an alternative portrait of choice in a society where hijab is a predominant practice. Using Wodak’s (Reisigl & Wodak, 2005, 2017; Wodak, 2001, 2018) Discourse Historical Approach (DHA) to Critica…
Climate Change in the Movie Weathering with You-Critical Discourse Analysis of Environmental Issues
3L The Southeast Asian Journal of English Language Studies (a SCOPUS peer reviewed journal)is committed to exploring and highlighting issues in the broad areas of English language, linguistics and literature particularly in the Southeast Asian context
Communication in the Workplace
In workplace communication, being polite and clear is essential. However, achieving both simultaneously can be challenging, particularly when dealing with face-threatening acts like making requests. Requests can infringe on someone’s freedom of action, potentially leading to face threats, necessitating facework strategies for restoration. One effective strategy is using external modifications or supportive moves to mitigate requests. Unfortunatel…
Translating Emotion Words in a Japanese Healing Fiction – Days at the Morisaki Bookshop
Studies on emotion words indicate that they tend to be culture-specific, as there is an inclination for different cultures to use words that are difficult to translate literally due to their cultural attributes. Although numerous studies have explored emotion words, many of them have not considered emotions as cultural-specific items. Therefore, this study is conducted to explore emotion words from one specific culture and to investigate how thes…
Commodified Strategic Masculinity
In the context of globalized consumer culture where commercial discourse reconfigures gender, this study's objective is to examine the visual construction of masculine identities in Japanese men's beauty advertising. Utilizing a Multimodal Critical Discourse Analysis guided by Kress and van Leeuwen's Visual Grammar, the study analyzes 2025 video advertisements from three major Japanese brands (Biore, Decorté, and Mentholatum Men) distributed via …
Group Communication in Work-related Instant Messaging (IM)
A large majority of Malaysia's 34.9 million online users are active online communication participants, making offline communication progressively obsolete. This high penetration figure allows online communication apps to be unlocked countless times a day, as thousands of text messages are sent regularly by online users. Nevertheless, unlike offline communication, online communication, like instant messaging (IM), does not normally transmit non-ve…
Linguistics (3 works) · Political science (3 works) · Sociology (3 works) · Art (2 works) · Critical discourse analysis (2 works) · Digital Communication and Language (2 works) · Education and Islamic Studies (2 works) · Instant messaging (2 works) · Linguistic, Cultural, and Literary Studies (2 works) · Malay (2 works)