Shahneela Naheed
Biographic Data
| ID | 6733484 |
|---|---|
| NAME | Shahneela Naheed |
| GIVEN NAMES | Shahneela |
| FAMILY NAME | Naheed |
| SIGNATURE | NAHEED S |
| AFFILIATIONS | School of Business and Economics, Department of Marketing & International Business North South University Dhaka Bangladesh |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Profiling voters’ requirements for effective political campaign: A case on Bangladesh
Despite the extant literature on what voters want from candidates and campaigns in western democracies, there is little research available from democracies in South Asia on this important topic. To address this gap in the research literature, we identify voters’ desired attributes of candidates and campaigns utilizing a face‐to‐face survey ( N = 2,357) of eligible voters in Bangladesh. A nine‐dimensional 38‐item model is developed to discuss the …
Multidimensional Political Marketing Mix Model for Developing Countries: An Empirical Investigation
This article offers a 38-item nine dimensional statistically valid structural model of political mix for a developing country. The methodological approach of the study is based on 2357 primary data collected from rural and urban voters in Bangladesh. Results of the paper revealed significant differences in priorities between the two voter groups on political mix items. In one hand, rural voters were found to prefer candidates promoted by celebrit…
Multidimensional Political Marketing Mix Model for Developing Countries: An Empirical Investigation
This article offers a 38-item nine dimensional statistically valid structural model of political mix for a developing country. The methodological approach of the study is based on 2357 primary data collected from rural and urban voters in Bangladesh. Results of the paper revealed significant differences in priorities between the two voter groups on political mix items. In one hand, rural voters were found to prefer candidates promoted by celebrit…
Multidimensional Political Marketing Mix Model for Developing Countries: An Empirical Investigation
This article offers a 38-item nine dimensional statistically valid structural model of political mix for a developing country. The methodological approach of the study is based on 2357 primary data collected from rural and urban voters in Bangladesh. Results of the paper revealed significant differences in priorities between the two voter groups on political mix items. In one hand, rural voters were found to prefer candidates promoted by celebrit…
Profiling voters’ requirements for effective political campaign: A case on Bangladesh
Despite the extant literature on what voters want from candidates and campaigns in western democracies, there is little research available from democracies in South Asia on this important topic. To address this gap in the research literature, we identify voters’ desired attributes of candidates and campaigns utilizing a face‐to‐face survey ( N = 2,357) of eligible voters in Bangladesh. A nine‐dimensional 38‐item model is developed to discuss the …
Business (2 works) · Media Influence and Politics (2 works) · Political science (2 works) · Politics (2 works) · Social Media and Politics (2 works) · Advertising (1 works) · Computer Science (1 works) · Developing country (1 works) · Economic growth (1 works) · Economics (1 works)