Farhana Habib Zinnia
Biographic Data
| ID | 6733485 |
|---|---|
| NAME | Farhana Habib Zinnia |
| GIVEN NAMES | Farhana Habib |
| FAMILY NAME | Zinnia |
| SIGNATURE | ZINNIA F H |
| AFFILIATIONS | School of Business and Economics, Department of Marketing & International Business North South University Dhaka Bangladesh |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Understanding and predicting customers’ intentions to use smartphone-based online games: A deep-learning-based dual-stage modelling analysis
Building upon flow theory, the present research empirically investigates the impact of customers' attitudes on their intention to use smartphone-based online gaming. It also examines the mediating effects of customers’ perceived flow and engagement between attitudes and customer's intention to use smartphone-based online gaming. Furthermore, customers' cognitive involvement was also examined as a moderator in between attitude and perceived flow. …
Profiling voters’ requirements for effective political campaign: A case on Bangladesh
Despite the extant literature on what voters want from candidates and campaigns in western democracies, there is little research available from democracies in South Asia on this important topic. To address this gap in the research literature, we identify voters’ desired attributes of candidates and campaigns utilizing a face‐to‐face survey ( N = 2,357) of eligible voters in Bangladesh. A nine‐dimensional 38‐item model is developed to discuss the …
No prominent works on this page.
Profiling voters’ requirements for effective political campaign: A case on Bangladesh
Despite the extant literature on what voters want from candidates and campaigns in western democracies, there is little research available from democracies in South Asia on this important topic. To address this gap in the research literature, we identify voters’ desired attributes of candidates and campaigns utilizing a face‐to‐face survey ( N = 2,357) of eligible voters in Bangladesh. A nine‐dimensional 38‐item model is developed to discuss the …
Understanding and predicting customers’ intentions to use smartphone-based online games: A deep-learning-based dual-stage modelling analysis
Building upon flow theory, the present research empirically investigates the impact of customers' attitudes on their intention to use smartphone-based online gaming. It also examines the mediating effects of customers’ perceived flow and engagement between attitudes and customer's intention to use smartphone-based online gaming. Furthermore, customers' cognitive involvement was also examined as a moderator in between attitude and perceived flow. …
Computer Science (2 works) · Advertising (1 works) · Applied Psychology (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Cognition (1 works) · Digital Marketing and Social Media (1 works) · Extant taxon (1 works) · Face (sociological concept (1 works) · Flow Experience in Various Fields (1 works)