Jean Paul Berthon
Biographic Data
| ID | 6733690 |
|---|---|
| NAME | Jean Paul Berthon |
| GIVEN NAMES | Jean Paul |
| FAMILY NAME | Berthon |
| SIGNATURE | BERTHON J P |
| AFFILIATIONS | McCallum School of Business Bentley University Waltham Massachusetts 02452 USA |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
Rethinking the marketing of World Heritage Sites: Giving the past a sustainable future
Despite significant global prestige and a strong brand presence, UNESCO World Heritage Sites remain underfunded with many unable to self‐sustain. Increasing government budget constraints have further restricted funds and UNESCO's “World Heritage Fund”—UNESCO's sole source of financial assistance available to sites—has fallen to approximately $3M USD per annum. Few sites are able to fully offset these budget constraints through tourist revenue alo…
Rethinking the marketing of World Heritage Sites: Giving the past a sustainable future
Despite significant global prestige and a strong brand presence, UNESCO World Heritage Sites remain underfunded with many unable to self‐sustain. Increasing government budget constraints have further restricted funds and UNESCO's “World Heritage Fund”—UNESCO's sole source of financial assistance available to sites—has fallen to approximately $3M USD per annum. Few sites are able to fully offset these budget constraints through tourist revenue alo…
Rethinking the marketing of World Heritage Sites: Giving the past a sustainable future
Despite significant global prestige and a strong brand presence, UNESCO World Heritage Sites remain underfunded with many unable to self‐sustain. Increasing government budget constraints have further restricted funds and UNESCO's “World Heritage Fund”—UNESCO's sole source of financial assistance available to sites—has fallen to approximately $3M USD per annum. Few sites are able to fully offset these budget constraints through tourist revenue alo…
Business (1 works) · Culinary Culture and Tourism (1 works) · Cultural heritage (1 works) · Cultural heritage management (1 works) · Diverse Aspects of Tourism Research (1 works) · Finance (1 works) · Government (linguistics (1 works) · Heritage tourism (1 works) · Marketing (1 works) · Political science (1 works)