Seung B Bach
Dados Biográficos
| ID | 6733718 |
|---|---|
| NOME | Seung B Bach |
| PRENOMES | Seung B |
| SOBRENOME | Bach |
| ASSINATURA | BACH S B |
| AFILIAÇÕES | California State University, Sacramento |
| ORCID | 0000-0002-5802-0958 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 4 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2012 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2022 |
| ÍNDICE H | 2 |
Understanding Start-up Employees’ Communicative Behaviors on an Employer Review Website
To provide insights into start-ups’ reputation management, this study aims to explore how employees of a start-up, being, in a broad sense, an entrepreneurial firm, evaluate their employer on an employer review platform. Specifically, it compares the reputational opportunities and challenges of TikTok as a start-up and Snapchat as a more established company in the same industry. It explores the cognitive and evaluative representations employees a…
Understanding the effects of perceived ethics failure, compassionate leadership, and communication strategy on anti‐government sentiment
This study conceptualizes anti‐government sentiment and tests the relationships between anti‐government sentiment and three antecedents (i.e., ethics failure, compassionate leadership, and communication strategy). An online survey ( n = 1,112) was conducted in South Korea. Exploratory factor analysis with principal component analysis and confirmatory factor analysis was conducted on the measures proposed for anti‐government sentiment. The hypothe…
Online Consumer Complaint Behaviors
This study aims to provide an understanding of the relationships between consumer's negative word of mouth (WOM) and organizations' rectification behaviors. We see consumers' negative WOM as a process of problem solving when consumers encounter an organization's service failure that dissatisfies them. This study suggests a strategic management of public relations as a principle for consumer complaint management. Based on case studies, this study …
Understanding the effects of perceived ethics failure, compassionate leadership, and communication strategy on anti‐government sentiment
This study conceptualizes anti‐government sentiment and tests the relationships between anti‐government sentiment and three antecedents (i.e., ethics failure, compassionate leadership, and communication strategy). An online survey ( n = 1,112) was conducted in South Korea. Exploratory factor analysis with principal component analysis and confirmatory factor analysis was conducted on the measures proposed for anti‐government sentiment. The hypothe…
Online Consumer Complaint Behaviors
This study aims to provide an understanding of the relationships between consumer's negative word of mouth (WOM) and organizations' rectification behaviors. We see consumers' negative WOM as a process of problem solving when consumers encounter an organization's service failure that dissatisfies them. This study suggests a strategic management of public relations as a principle for consumer complaint management. Based on case studies, this study …
Online Consumer Complaint Behaviors
This study aims to provide an understanding of the relationships between consumer's negative word of mouth (WOM) and organizations' rectification behaviors. We see consumers' negative WOM as a process of problem solving when consumers encounter an organization's service failure that dissatisfies them. This study suggests a strategic management of public relations as a principle for consumer complaint management. Based on case studies, this study …
Understanding the effects of perceived ethics failure, compassionate leadership, and communication strategy on anti‐government sentiment
This study conceptualizes anti‐government sentiment and tests the relationships between anti‐government sentiment and three antecedents (i.e., ethics failure, compassionate leadership, and communication strategy). An online survey ( n = 1,112) was conducted in South Korea. Exploratory factor analysis with principal component analysis and confirmatory factor analysis was conducted on the measures proposed for anti‐government sentiment. The hypothe…
Understanding Start-up Employees’ Communicative Behaviors on an Employer Review Website
To provide insights into start-ups’ reputation management, this study aims to explore how employees of a start-up, being, in a broad sense, an entrepreneurial firm, evaluate their employer on an employer review platform. Specifically, it compares the reputational opportunities and challenges of TikTok as a start-up and Snapchat as a more established company in the same industry. It explores the cognitive and evaluative representations employees a…
Business (3 obras) · Political science (3 obras) · Psychology (3 obras) · Digital Marketing and Social Media (2 obras) · Marketing (2 obras) · Public relations (2 obras) · Social Psychology (2 obras) · Social Psychology (2 obras) · Advertising (1 obras) · Communication in Education and Healthcare (1 obras)