Saira Yousaf
Biographic Data
| ID | 6734208 |
|---|---|
| NAME | Saira Yousaf |
| GIVEN NAMES | Saira |
| FAMILY NAME | Yousaf |
| SIGNATURE | YOUSAF S |
| AFFILIATIONS | School of Management University of Science and Technology of China Hefei China |
| ORCID | 0009-0008-3379-9978 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Diagnostic Accuracy of Various Immunochromatographic Tests for NS1 Antigen and IgM Antibodies Detection in Acute Dengue Virus Infection
Introduction: Rapid diagnostic tests (RDTs) were evaluated, in this paper, for their utility as a reliable test, using resource-constrained studies. In most studies, NS1 antigen and immunoglobulin M (IgM)-based immunochromatographic tests (ICTs) were considered for acute phase detection. We aimed to evaluate the diagnostic accuracy of NS1, IgM, and NS1/IgM-based ICTs to detect acute dengue virus (DENV) infection in dengue-endemic regions. Methods…
Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone
The basic purpose of this study is to understand the impact of brand experience, brand reputation, and brand love on electronic word of mouth (eWOM) in the Smartphone industry. The primary data includes 312 valid responses collected through a survey conducted in Bahawalpur city of Punjab Province, Pakistan. Findings have shown that Smartphone brand reputation and brand experience is positively associated with consumers' brand love and eWOM. Moreo…
Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone
The basic purpose of this study is to understand the impact of brand experience, brand reputation, and brand love on electronic word of mouth (eWOM) in the Smartphone industry. The primary data includes 312 valid responses collected through a survey conducted in Bahawalpur city of Punjab Province, Pakistan. Findings have shown that Smartphone brand reputation and brand experience is positively associated with consumers' brand love and eWOM. Moreo…
Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone
The basic purpose of this study is to understand the impact of brand experience, brand reputation, and brand love on electronic word of mouth (eWOM) in the Smartphone industry. The primary data includes 312 valid responses collected through a survey conducted in Bahawalpur city of Punjab Province, Pakistan. Findings have shown that Smartphone brand reputation and brand experience is positively associated with consumers' brand love and eWOM. Moreo…
Diagnostic Accuracy of Various Immunochromatographic Tests for NS1 Antigen and IgM Antibodies Detection in Acute Dengue Virus Infection
Introduction: Rapid diagnostic tests (RDTs) were evaluated, in this paper, for their utility as a reliable test, using resource-constrained studies. In most studies, NS1 antigen and immunoglobulin M (IgM)-based immunochromatographic tests (ICTs) were considered for acute phase detection. We aimed to evaluate the diagnostic accuracy of NS1, IgM, and NS1/IgM-based ICTs to detect acute dengue virus (DENV) infection in dengue-endemic regions. Methods…
Advertising (1 work) · Antibody (1 work) · Brand awareness (1 work) · Brand experience (1 work) · Brand management (1 work) · Business (1 work) · Cochrane Library (1 work) · Coinfection (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Market Behavior and Pricing (1 work)