Asad Ahmad
Biographic Data
| ID | 6734481 |
|---|---|
| NAME | Asad Ahmad |
| GIVEN NAMES | Asad |
| FAMILY NAME | Ahmad |
| SIGNATURE | AHMAD A |
| AFFILIATIONS | Jamia Hamdard |
| ORCID | 0000-0003-3078-0979 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Understanding behavioral intentions in E-waste management
E-waste has become one of the fastest-growing waste streams, yet consumer actions remain limited. This study applies an extended Theory of Planned Behavior (TPB) to examine how awareness, environmental concern, and government policy shape young Indian consumers’ attitudes and intentions toward e-waste management. Data were collected from 461 respondents and analyzed with an integrated approach using Partial Least Squares Structural Equation Model…
Do digital payments enhance online food ordering? A study of zoomers and millennials in an emerging economy
Purpose Through the lens of stimulus (S)-organism (O)-response (R) model, this research explores how key factors such as delivery options (DOs), payment options (POs) and sales promotions (SPs) influence consumers' attitudes (ATT) toward the online food ordering (OFO), which subsequently affects their purchase behaviour (PB) in India. Additionally, the study analyses potential behavioural differences among consumers based on their age groups. Des…
Factors influencing the intention to purchase health insurance
Introduction: This study empirically investigates the attitude of tobacco and alcohol consumers towards health insurance purchase in India. The study aims to determine the factors which plays a significant role in determining the purchase intention of health insurance among tobacco and alcohol consumers. Methods: We propose an extended theory of planned behavior (TPB) model comprising factors like attitude, subjective norms, perceived behavior co…
Sustainable Behavior with Respect to Managing E-Wastes
With the proliferation of technological tools and the advancement in electronic devices and accessories, consumers across the world are changing and upgrading their electronic devices at an alarming rate. However, these developments have raised concerns related to electronic waste (E-waste). E-wastes contain toxic substances which may have a negative impact on both humans and the environment. This issue needs to be addressed by the research commu…
A critical review of stock market development in India
The development of stock markets in the financial sector has been important. The expansion of stock markets has compelled various researchers to analyze its relationship with the economic process and development of countries. The studies have revealed that the performance of stock markets in a nation has a positive correlation to its economic growth. Bearing this relationship in mind, studies are being undertaken to recognize the elements respons…
OdorTAM
Body odor is a biometric feature unique to each individual, and it can be used for authentication. However, decision makers must learn about the users' level of acceptance of this technology, as well as their thoughts on the system's features and procedures. In this study, a technology acceptance model (TAM) for body-odor-based biometric techniques named OdorTAM was proposed and validated. An English language questionnaire was developed in a web-…
Predicting attitude of young Indian consumers toward brand pages over social media
With the growth in the number of Internet and social media users, marketers have analyzed the potential and have started using the platform to interact, reach, and target consumers all around the world. Marketers must ensure that they get a positive attitude of the social media users toward their promotional activities on social media. The researcher in the present study attempts to explore the factors that help in building a positive attitude to…
Predicting attitude of young Indian consumers toward brand pages over social media
With the growth in the number of Internet and social media users, marketers have analyzed the potential and have started using the platform to interact, reach, and target consumers all around the world. Marketers must ensure that they get a positive attitude of the social media users toward their promotional activities on social media. The researcher in the present study attempts to explore the factors that help in building a positive attitude to…
Predicting attitude of young Indian consumers toward brand pages over social media
With the growth in the number of Internet and social media users, marketers have analyzed the potential and have started using the platform to interact, reach, and target consumers all around the world. Marketers must ensure that they get a positive attitude of the social media users toward their promotional activities on social media. The researcher in the present study attempts to explore the factors that help in building a positive attitude to…
A critical review of stock market development in India
The development of stock markets in the financial sector has been important. The expansion of stock markets has compelled various researchers to analyze its relationship with the economic process and development of countries. The studies have revealed that the performance of stock markets in a nation has a positive correlation to its economic growth. Bearing this relationship in mind, studies are being undertaken to recognize the elements respons…
OdorTAM
Body odor is a biometric feature unique to each individual, and it can be used for authentication. However, decision makers must learn about the users' level of acceptance of this technology, as well as their thoughts on the system's features and procedures. In this study, a technology acceptance model (TAM) for body-odor-based biometric techniques named OdorTAM was proposed and validated. An English language questionnaire was developed in a web-…
Sustainable Behavior with Respect to Managing E-Wastes
With the proliferation of technological tools and the advancement in electronic devices and accessories, consumers across the world are changing and upgrading their electronic devices at an alarming rate. However, these developments have raised concerns related to electronic waste (E-waste). E-wastes contain toxic substances which may have a negative impact on both humans and the environment. This issue needs to be addressed by the research commu…
Factors influencing the intention to purchase health insurance
Introduction: This study empirically investigates the attitude of tobacco and alcohol consumers towards health insurance purchase in India. The study aims to determine the factors which plays a significant role in determining the purchase intention of health insurance among tobacco and alcohol consumers. Methods: We propose an extended theory of planned behavior (TPB) model comprising factors like attitude, subjective norms, perceived behavior co…
Understanding behavioral intentions in E-waste management
E-waste has become one of the fastest-growing waste streams, yet consumer actions remain limited. This study applies an extended Theory of Planned Behavior (TPB) to examine how awareness, environmental concern, and government policy shape young Indian consumers’ attitudes and intentions toward e-waste management. Data were collected from 461 respondents and analyzed with an integrated approach using Partial Least Squares Structural Equation Model…
Do digital payments enhance online food ordering? A study of zoomers and millennials in an emerging economy
Purpose Through the lens of stimulus (S)-organism (O)-response (R) model, this research explores how key factors such as delivery options (DOs), payment options (POs) and sales promotions (SPs) influence consumers' attitudes (ATT) toward the online food ordering (OFO), which subsequently affects their purchase behaviour (PB) in India. Additionally, the study analyses potential behavioural differences among consumers based on their age groups. Des…
Business (4 works) · Structural equation modeling (4 works) · Economics (3 works) · Psychology (3 works) · Technology Adoption and User Behaviour (3 works) · Theory of planned behavior (3 works) · Advertising (2 works) · Computer Science (2 works) · Consumer behaviour (2 works) · Digital Marketing and Social Media (2 works)