Adam J Mills
Biographic Data
| ID | 6734493 |
|---|---|
| NAME | Adam J Mills |
| GIVEN NAMES | Adam J |
| FAMILY NAME | Mills |
| SIGNATURE | MILLS A J |
| AFFILIATIONS | Beedie School of Business Simon Fraser University Vancouver Canada |
| ORCID | 0000-0002-2924-0150 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1985 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Deepfakes
Deepfakes are real videos with fake content. Leveraging artificial intelligence technologies to superimpose voices and likenesses, deepfakes can, quite literally, put someone’s words in anyone else’s mouth. Deepfakes are exploding across mass and social media, and these outlets are feverously trying to manage the proliferation of content with potentially deceitful authenticity on their platforms. This paper introduces what deepfakes are, how they…
Viral media & marketing
Virality in social media
This paper begins by providing foundational descriptions of the social media environment and viral marketing, including relevant examples from current public policy events. Then, proposed is a conceptual model of virality in social media, induced from analysis of successful viral marketing campaigns. The SPIN Framework suggests four key success factors for viral campaigns: spreadability, propagativity, integration and nexus. Finally, both theoret…
Text, Discourse and Mass Communication
Virality in social media
This paper begins by providing foundational descriptions of the social media environment and viral marketing, including relevant examples from current public policy events. Then, proposed is a conceptual model of virality in social media, induced from analysis of successful viral marketing campaigns. The SPIN Framework suggests four key success factors for viral campaigns: spreadability, propagativity, integration and nexus. Finally, both theoret…
Text, Discourse and Mass Communication
Virality in social media
This paper begins by providing foundational descriptions of the social media environment and viral marketing, including relevant examples from current public policy events. Then, proposed is a conceptual model of virality in social media, induced from analysis of successful viral marketing campaigns. The SPIN Framework suggests four key success factors for viral campaigns: spreadability, propagativity, integration and nexus. Finally, both theoret…
Viral media & marketing
Deepfakes
Deepfakes are real videos with fake content. Leveraging artificial intelligence technologies to superimpose voices and likenesses, deepfakes can, quite literally, put someone’s words in anyone else’s mouth. Deepfakes are exploding across mass and social media, and these outlets are feverously trying to manage the proliferation of content with potentially deceitful authenticity on their platforms. This paper introduces what deepfakes are, how they…
Computer Science (4 works) · Sociology (4 works) · Digital Marketing and Social Media (3 works) · Social Media and Politics (2 works) · Social science (2 works) · Advertising (1 works) · Business (1 works) · Citation (1 works) · Communication (1 works) · Complex Network Analysis Techniques (1 works)