Yuen Yee Yen
Dados Biográficos
| ID | 6734552 |
|---|---|
| NOME | Yuen Yee Yen |
| PRENOMES | Yuen Yee |
| SOBRENOME | Yen |
| ASSINATURA | YEN Y Y |
| AFILIAÇÕES | Multimedia University |
| ORCID | 0000-0003-2257-8906 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 10 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 10 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2020 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
Intellectual capital and innovation in higher education institutions
The study aims to evaluate the impact of intellectual capital on the innovation performance of faculty members in higher education institutions. Additionally, it investigates whether knowledge management and technology usefulness mediate these relationships. The research employs a multiple indicator multiple cause model to analyze the data collected from faculty members across various higher education institutions in South India. The study uses a…
Effect of Implementation of Industry 4.0 on Customer Satisfaction and Loyalty in Malaysia
Nowadays in Malaysia, increased use of smart technologies by customers is leading to recognition of their influence on practitioners’ companies. However, academic literature fails to acknowledge the influence of smart technology usage on customer satisfaction and loyalty. This is because most research focuses on companies' perspectives and how they will adapt to the new technology. Even in this regard, we can refer to the policy of countries such…
Consumer rights and stealth marketing
This paper discusses the key legal actions taken to address stealth marketing in developed and emerging countries, emphasizing the need for a coordinated global response to deceptive advertising. This study also evaluates the effectiveness of stealth marketing regulations with a comparative legal analysis of enforcement gaps and proposing collaborative solutions to enhance consumer protection worldwide. Using a socio-legal and comparative legal a…
Analyse how Malaysia’s adoption of IR40 has affected customer loyalty
A large number of consumers in Malaysia are resistant towards new technology and prefer instead the tried and tested way of doing things. It is worth examining if local consumers are in fact ready to digitize and accept technology in their day-to-day dealings. A behavioral study was developed to gauge the digital maturity and tech preparedness of Malaysian consumers with regards to loyalty and how this will reflect an individual’s predisposition …
Youth Volunteerism Engagement
Volunteerism plays a crucial role in encouraging young people to become active citizens and key agents of positive change within their communities. However, youth often face challenges such as unemployment, social marginalization, exclusion, and limited access to training and opportunities. This paper examines the factors that promote youth engagement in volunteerism. A total of 373 university students participated in the study, and the findings,…
A Proposed Framework for Assessing the Readiness of AI in Small and Medium Enterprises (SMEs) in Malaysia
Small and Medium Enterprises (SMEs) have become increasingly important to Malaysia’s economy in recent years. They contribute significantly to GDP growth, job creation, and innovation. However, SMEs often face various challenges such as limited resources, market competition, and technological barriers. In this digital age, integrating Artificial Intelligence (AI) has tremendous potential to overcome these challenges and drive SMEs towards sustain…
Organizational silence in private small and medium enterprises in Malaysia
Currently, there is little study on managing organizational silence in Malaysia post COVID-19 pandemic. This study aims to examine the determinants of organizational silence and the impacts of silence on private sectors and employees. The target respondents are two hundred individuals above 21 years old working in private sectors across Malaysia. Purposive sampling is selected for this study because the target respondents must be individuals work…
A conceptual framework of service quality on patient’s behavioral assessment
The healthcare sector is progressively modest and patients expect higher service quality; therefore, healthcare practitioners’ and academic researchers’ attention upsurges in exploring service quality, intensifying satisfaction and generating behavioral intention. Despite the significance of the healthcare sector and the importance of quality-related matters, there is a paucity of research and publications dealing with healthcare service quality.…
Fostering future-ready female TVETpreneur talent framework
The Malaysian government’s heightened focus on Technical and Vocational Education and Training (TVET) reflects a strategic move towards economic and social development, particularly in addressing youth unemployment. Recognizing the potential of TVET to contribute to these goals, there is a specific emphasis on enhancing the marketability of women in the workforce from the current 62 percent to an ambitious 95 percent. However, a notable gender ga…
Microfinance services and socio‐economic welfare of urban households in Sabah, Malaysia
This study examines the impact of microfinance services on the socio‐economic welfare of urban households in Sabah, which is considered as the poorest state in Malaysia. The data were collected from recipients of microfinance services through self‐administered questionnaire and were analyzed using Smart Partial Least Squares (PLS). The results of this study show that microcredit, microinsurance, savings, training, and social intermediation servic…
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Microfinance services and socio‐economic welfare of urban households in Sabah, Malaysia
This study examines the impact of microfinance services on the socio‐economic welfare of urban households in Sabah, which is considered as the poorest state in Malaysia. The data were collected from recipients of microfinance services through self‐administered questionnaire and were analyzed using Smart Partial Least Squares (PLS). The results of this study show that microcredit, microinsurance, savings, training, and social intermediation servic…
A Proposed Framework for Assessing the Readiness of AI in Small and Medium Enterprises (SMEs) in Malaysia
Small and Medium Enterprises (SMEs) have become increasingly important to Malaysia’s economy in recent years. They contribute significantly to GDP growth, job creation, and innovation. However, SMEs often face various challenges such as limited resources, market competition, and technological barriers. In this digital age, integrating Artificial Intelligence (AI) has tremendous potential to overcome these challenges and drive SMEs towards sustain…
Organizational silence in private small and medium enterprises in Malaysia
Currently, there is little study on managing organizational silence in Malaysia post COVID-19 pandemic. This study aims to examine the determinants of organizational silence and the impacts of silence on private sectors and employees. The target respondents are two hundred individuals above 21 years old working in private sectors across Malaysia. Purposive sampling is selected for this study because the target respondents must be individuals work…
A conceptual framework of service quality on patient’s behavioral assessment
The healthcare sector is progressively modest and patients expect higher service quality; therefore, healthcare practitioners’ and academic researchers’ attention upsurges in exploring service quality, intensifying satisfaction and generating behavioral intention. Despite the significance of the healthcare sector and the importance of quality-related matters, there is a paucity of research and publications dealing with healthcare service quality.…
Fostering future-ready female TVETpreneur talent framework
The Malaysian government’s heightened focus on Technical and Vocational Education and Training (TVET) reflects a strategic move towards economic and social development, particularly in addressing youth unemployment. Recognizing the potential of TVET to contribute to these goals, there is a specific emphasis on enhancing the marketability of women in the workforce from the current 62 percent to an ambitious 95 percent. However, a notable gender ga…
Effect of Implementation of Industry 4.0 on Customer Satisfaction and Loyalty in Malaysia
Nowadays in Malaysia, increased use of smart technologies by customers is leading to recognition of their influence on practitioners’ companies. However, academic literature fails to acknowledge the influence of smart technology usage on customer satisfaction and loyalty. This is because most research focuses on companies' perspectives and how they will adapt to the new technology. Even in this regard, we can refer to the policy of countries such…
Consumer rights and stealth marketing
This paper discusses the key legal actions taken to address stealth marketing in developed and emerging countries, emphasizing the need for a coordinated global response to deceptive advertising. This study also evaluates the effectiveness of stealth marketing regulations with a comparative legal analysis of enforcement gaps and proposing collaborative solutions to enhance consumer protection worldwide. Using a socio-legal and comparative legal a…
Analyse how Malaysia’s adoption of IR40 has affected customer loyalty
A large number of consumers in Malaysia are resistant towards new technology and prefer instead the tried and tested way of doing things. It is worth examining if local consumers are in fact ready to digitize and accept technology in their day-to-day dealings. A behavioral study was developed to gauge the digital maturity and tech preparedness of Malaysian consumers with regards to loyalty and how this will reflect an individual’s predisposition …
Youth Volunteerism Engagement
Volunteerism plays a crucial role in encouraging young people to become active citizens and key agents of positive change within their communities. However, youth often face challenges such as unemployment, social marginalization, exclusion, and limited access to training and opportunities. This paper examines the factors that promote youth engagement in volunteerism. A total of 373 university students participated in the study, and the findings,…
Intellectual capital and innovation in higher education institutions
The study aims to evaluate the impact of intellectual capital on the innovation performance of faculty members in higher education institutions. Additionally, it investigates whether knowledge management and technology usefulness mediate these relationships. The research employs a multiple indicator multiple cause model to analyze the data collected from faculty members across various higher education institutions in South India. The study uses a…
Business (8 obras) · Marketing (5 obras) · Computer Science (3 obras) · Knowledge management (3 obras) · Service quality (3 obras) · Finance (2 obras) · Islamic Finance and Banking Studies (2 obras) · Loyalty (2 obras) · Loyalty business model (2 obras) · Organizational and Employee Performance (2 obras)