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Maoyan She

Biographic Data

ID6735258
NAMEMaoyan She
GIVEN NAMESMaoyan
FAMILY NAMEShe
SIGNATURESHE M
AFFILIATIONSChengdu University of Technology
ORCID0000-0001-7133-4073
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Between authenticity and innovation

    Huilin Li, Yi Luo et al.•ARTICLE•Current Issues in Tourism•2026

    Against the global shift toward high-quality tourism development, the coordinated evolution between high-quality development of ethnic tourism (HQDET) and digital innovation (DI) is increasingly critical for regional development. This study examines the spatio-temporal evolution patterns and coordination states of HQDET and DI in representative ethnic regions of western China from 2013 to 2022. This study employs the Super-SBM DEA, TOPSIS, and Co…

  • Factors influencing the college students’ effectiveness in discipline competitions

    Open Access•Maoyan She, Dengzhou Zeren et al.•ARTICLE•BMC Psychology•2026

    Discipline competitions play an important role in higher education, as they drive innovation. Despite recognition of their educational value, little is known about the psychological mechanisms that determine students’ efficacy in these settings. The relationship between internal cognitive effects and outside help needs further study. This study developed the model based on an extended Unified Theory of Acceptance and Use of Technology 2 framework…

  • Understanding University Students’ Acceptance and Use of Fragmented Academic Reading

    Open Access•Maoyan She, Yiyi Xu et al.•ARTICLE•SAGE Open•2025

    With the global rise of digital education, fragmented academic reading has attracted increasing attention, as an emerging learning mode among university students in various countries. This study explores the factors influencing university students’ acceptance and use of fragmented academic reading through a comprehensive framework that integrates the Unified Theory of Acceptance and Use Behavior of Technology 2 (UTAUT2) with several key individua…

  • Does religious atmosphere promote corporate green innovation performance? Evidence from China

    Open Access•Maoyan She, Die Hu et al.•ARTICLE•Business Ethics, the Environment…•2023

    Green innovation has been attracting much attention from academia and practice, but the influence of religion as an important informal institutional factor has not been fully investigated in existing studies. Taking Chinese listed companies from 2008 to 2019 as a sample, this study attempts to examine the relationship between religious atmosphere and corporate green innovation performance. The empirical results indicate that a religious atmospher…

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  • Does religious atmosphere promote corporate green innovation performance? Evidence from China

    Open Access•Maoyan She, Die Hu et al.•ARTICLE•Business Ethics, the Environment…•2023

    Green innovation has been attracting much attention from academia and practice, but the influence of religion as an important informal institutional factor has not been fully investigated in existing studies. Taking Chinese listed companies from 2008 to 2019 as a sample, this study attempts to examine the relationship between religious atmosphere and corporate green innovation performance. The empirical results indicate that a religious atmospher…

  • Understanding University Students’ Acceptance and Use of Fragmented Academic Reading

    Open Access•Maoyan She, Yiyi Xu et al.•ARTICLE•SAGE Open•2025

    With the global rise of digital education, fragmented academic reading has attracted increasing attention, as an emerging learning mode among university students in various countries. This study explores the factors influencing university students’ acceptance and use of fragmented academic reading through a comprehensive framework that integrates the Unified Theory of Acceptance and Use Behavior of Technology 2 (UTAUT2) with several key individua…

  • Between authenticity and innovation

    Huilin Li, Yi Luo et al.•ARTICLE•Current Issues in Tourism•2026

    Against the global shift toward high-quality tourism development, the coordinated evolution between high-quality development of ethnic tourism (HQDET) and digital innovation (DI) is increasingly critical for regional development. This study examines the spatio-temporal evolution patterns and coordination states of HQDET and DI in representative ethnic regions of western China from 2013 to 2022. This study employs the Super-SBM DEA, TOPSIS, and Co…

  • Factors influencing the college students’ effectiveness in discipline competitions

    Open Access•Maoyan She, Dengzhou Zeren et al.•ARTICLE•BMC Psychology•2026

    Discipline competitions play an important role in higher education, as they drive innovation. Despite recognition of their educational value, little is known about the psychological mechanisms that determine students’ efficacy in these settings. The relationship between internal cognitive effects and outside help needs further study. This study developed the model based on an extended Unified Theory of Acceptance and Use of Technology 2 framework…

China (2 works) · Qualitative comparative analysis (2 works) · Qualitative Comparative Analysis Research (2 works) · Structural equation modeling (2 works) · Buddhism (1 works) · Business (1 works) · Cognition (1 works) · Competency Development and Evaluation (1 works) · Competition (biology (1 works) · Corporate governance (1 works)

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