Yusa Wang
Biographic Data
| ID | 6742835 |
|---|---|
| NAME | Yusa Wang |
| GIVEN NAMES | Yusa |
| FAMILY NAME | Wang |
| SIGNATURE | WANG Y |
| AFFILIATIONS | University of Macau |
| ORCID | 0000-0003-2309-2449 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Ugly filters, pretty faces
This study examines an emerging sub-genre of female teacher influencers on the Chinese social media Xiaohongshu who depart from the traditional digital aesthetics of perfection to instead aestheticize occupational exhaustion. This phenomenon is conceptualized as the “Pretty Mess.” Employing Multimodal Critical Discourse Analysis (MCDA) on a corpus of 50 viral vlogs, this study investigates how structural pedagogical burnout is visually and acoust…
Between power and performance
Chinese Online Celebrities’ Discursive Strategies of Promoting Domestic Products
Although Chinese online celebrities have received much scholarly attention, scant studies pay attention to the crucial role they play in promoting the emerging “buy national” in China. This study investigates the multimodal discourse conveyed in a collection of advertising posters designed by online celebrities to promote Chinese domestic products (known as guohuo in China). Through a social semiotic lens, it provides a multimodal analysis of how…
How vernacular languages create humour on China’s social media
Selling intimacy online
Selling intimacy online
Chinese Online Celebrities’ Discursive Strategies of Promoting Domestic Products
Although Chinese online celebrities have received much scholarly attention, scant studies pay attention to the crucial role they play in promoting the emerging “buy national” in China. This study investigates the multimodal discourse conveyed in a collection of advertising posters designed by online celebrities to promote Chinese domestic products (known as guohuo in China). Through a social semiotic lens, it provides a multimodal analysis of how…
How vernacular languages create humour on China’s social media
Ugly filters, pretty faces
This study examines an emerging sub-genre of female teacher influencers on the Chinese social media Xiaohongshu who depart from the traditional digital aesthetics of perfection to instead aestheticize occupational exhaustion. This phenomenon is conceptualized as the “Pretty Mess.” Employing Multimodal Critical Discourse Analysis (MCDA) on a corpus of 50 viral vlogs, this study investigates how structural pedagogical burnout is visually and acoust…
Between power and performance
Computer Science (3 works) · Advertising (2 works) · Business (2 works) · China (2 works) · Critical discourse analysis (2 works) · Digital Communication and Language (2 works) · Discourse Analysis in Language Studies (2 works) · Gender, Feminism, and Media (2 works) · Humor Studies and Applications (2 works) · Influencer marketing (2 works)