Songming Yang
Biographic Data
| ID | 6743578 |
|---|---|
| NAME | Songming Yang |
| GIVEN NAMES | Songming |
| FAMILY NAME | Yang |
| SIGNATURE | YANG S |
| AFFILIATIONS | Massey University |
| ORCID | 0009-0009-5981-9452 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
New Chinese Migrant Businesses and the Making of Ethnoburbs in Auckland
Ethnoburbs are suburban areas that are characterised by specific ethnic communities, which have significantly reshaped urban landscapes worldwide. This study examines how new Chinese migrant businesses have influenced the cultural and spatial development of ethnoburbs in Auckland, by focusing on the suburb of Albany. Based on in-depth interviews with 16 new Chinese migrant business-owners and guided by mixed embeddedness theory, the article explo…
Exploring New Chinese Migrant Businesses in Auckland, New Zealand
This study examines how new Chinese migrant businesses navigate structural and operational constraints in a high-income, multicultural host-country context, with a particular focus on the role of digital embeddedness. Drawing on qualitative data from semi-structured interviews with 29 Chinese migrant business owners conducted in Auckland, New Zealand, the study explores how entrepreneurs engage with digital platforms, online networks, and digital…
Exploring Xiaohongshu’s role in business promotion among new Chinese migrant enterprises
Social media has become an essential part of daily life and plays a crucial role in business. This study examines how new Chinese migrant enterprises in Auckland, New Zealand, use the social media platform Xiaohongshu (Rednote) for business promotion. Using qualitative interviews, it investigates how these enterprises leverage Xiaohongshu to enhance brand visibility and consumer engagement. Findings reveal that Xiaohongshu’s integration of social…
Exploring Xiaohongshu’s role in business promotion among new Chinese migrant enterprises
Social media has become an essential part of daily life and plays a crucial role in business. This study examines how new Chinese migrant enterprises in Auckland, New Zealand, use the social media platform Xiaohongshu (Rednote) for business promotion. Using qualitative interviews, it investigates how these enterprises leverage Xiaohongshu to enhance brand visibility and consumer engagement. Findings reveal that Xiaohongshu’s integration of social…
Exploring Xiaohongshu’s role in business promotion among new Chinese migrant enterprises
Social media has become an essential part of daily life and plays a crucial role in business. This study examines how new Chinese migrant enterprises in Auckland, New Zealand, use the social media platform Xiaohongshu (Rednote) for business promotion. Using qualitative interviews, it investigates how these enterprises leverage Xiaohongshu to enhance brand visibility and consumer engagement. Findings reveal that Xiaohongshu’s integration of social…
New Chinese Migrant Businesses and the Making of Ethnoburbs in Auckland
Ethnoburbs are suburban areas that are characterised by specific ethnic communities, which have significantly reshaped urban landscapes worldwide. This study examines how new Chinese migrant businesses have influenced the cultural and spatial development of ethnoburbs in Auckland, by focusing on the suburb of Albany. Based on in-depth interviews with 16 new Chinese migrant business-owners and guided by mixed embeddedness theory, the article explo…
Exploring New Chinese Migrant Businesses in Auckland, New Zealand
This study examines how new Chinese migrant businesses navigate structural and operational constraints in a high-income, multicultural host-country context, with a particular focus on the role of digital embeddedness. Drawing on qualitative data from semi-structured interviews with 29 Chinese migrant business owners conducted in Auckland, New Zealand, the study explores how entrepreneurs engage with digital platforms, online networks, and digital…
Migration, Ethnicity, and Economy (3 works) · Embeddedness (2 works) · Entrepreneurship (2 works) · International Business and FDI (2 works) · Multiculturalism (2 works) · Qualitative research (2 works) · Agency (philosophy) (1 work) · Asian studies (1 work) · Business model (1 work) · China (1 work)