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Yasemin Beykont

Biographic Data

ID6745613
NAMEYasemin Beykont
GIVEN NAMESYasemin
FAMILY NAMEBeykont
SIGNATUREBEYKONT Y
AFFILIATIONSPennsylvania State University
ORCID0000-0002-3133-7170
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2025
H-INDEX0
  • “You’re Dealing With Kids”

    Open Access•Stephanie Madden, Yasemin Beykont•ARTICLE•Journalism & Mass Communication…•2025

    This study sought to understand the emotional, and potentially traumatic, experiences of 23 school public relations (PR) practitioners throughout the United States as they navigate a changing, and increasingly politicized, educational landscape. By arguing that school PR constitutes a high-risk profession, we sought to understand PR practitioners’ processes of communicative resilience and the degree to which it includes trauma-informed principles…

  • Digital Disregard

    Sydney L Forde, Erika Solis et al.•ARTICLE•Canadian Journal of Communication•2024

    Background: In 1978, the province of Québec introduced the Consumer Protection Act (CPA), which prohibited advertising to children under 13. Since then, new forms of digital technology and intrusive advertising have emerged. Analysis: Using the FIFA video game series as a case study, this article analyzes how the persuasive nature of loot-box microtransactions may be considered advertising targeted to children and explores international approache…

  • The racialized celebrity other in perfume advertisements

    Open Access•Matthew P Mcallister, Yasemin Beykont et al.•ARTICLE•Communication Culture and Critique•2023•References: 8

    Despite significant scholarship on the semiotics and ideology of perfume advertising, its racialized nature is underexamined. This is surprising given perfume-ad characteristics that incentivize racialized representations, especially ads using celebrities, and racist constructions of smell and scent. Using critical advertising studies, sensory studies, and bell hooks’ concept of the racialized Other, this article argues that perfume ads are marke…

  • Communicating with Memes

    Yasemin Beykont•ARTICLE•Mass Communication & Society•2021•References: 2

    In his book Communicating with Memes: Consequences in Post-Truth Civilization, Grant Kien talks about the political, social, global, and ethical aspects of memetic communication. These aspects comp

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  • Communicating with Memes

    Yasemin Beykont•ARTICLE•Mass Communication & Society•2021•References: 2

    In his book Communicating with Memes: Consequences in Post-Truth Civilization, Grant Kien talks about the political, social, global, and ethical aspects of memetic communication. These aspects comp

  • The racialized celebrity other in perfume advertisements

    Open Access•Matthew P Mcallister, Yasemin Beykont et al.•ARTICLE•Communication Culture and Critique•2023•References: 8

    Despite significant scholarship on the semiotics and ideology of perfume advertising, its racialized nature is underexamined. This is surprising given perfume-ad characteristics that incentivize racialized representations, especially ads using celebrities, and racist constructions of smell and scent. Using critical advertising studies, sensory studies, and bell hooks’ concept of the racialized Other, this article argues that perfume ads are marke…

  • Digital Disregard

    Sydney L Forde, Erika Solis et al.•ARTICLE•Canadian Journal of Communication•2024

    Background: In 1978, the province of Québec introduced the Consumer Protection Act (CPA), which prohibited advertising to children under 13. Since then, new forms of digital technology and intrusive advertising have emerged. Analysis: Using the FIFA video game series as a case study, this article analyzes how the persuasive nature of loot-box microtransactions may be considered advertising targeted to children and explores international approache…

  • “You’re Dealing With Kids”

    Open Access•Stephanie Madden, Yasemin Beykont•ARTICLE•Journalism & Mass Communication…•2025

    This study sought to understand the emotional, and potentially traumatic, experiences of 23 school public relations (PR) practitioners throughout the United States as they navigate a changing, and increasingly politicized, educational landscape. By arguing that school PR constitutes a high-risk profession, we sought to understand PR practitioners’ processes of communicative resilience and the degree to which it includes trauma-informed principles…

Political science (4 works) · Advertising (2 works) · Law (2 works) · Law (2 works) · Philosophy (2 works) · Politics (2 works) · Psychology (2 works) · Social Psychology (2 works) · Sociology (2 works) · Aesthetics (1 work)

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