Paula L Weissman
Biographic Data
| ID | 6745642 |
|---|---|
| NAME | Paula L Weissman |
| GIVEN NAMES | Paula L |
| FAMILY NAME | Weissman |
| SIGNATURE | WEISSMAN P L |
| AFFILIATIONS | American University |
| ORCID | 0000-0002-5718-1565 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
All Talk, Not Enough Action
Public relations in the age of data
Purpose The aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function. Design/methodology/approach The research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands. Findings The findings revealed that although CCOs perceive social media analytics as strategically important to the adv…
Public relations in the age of data
Purpose The aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function. Design/methodology/approach The research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands. Findings The findings revealed that although CCOs perceive social media analytics as strategically important to the adv…
All Talk, Not Enough Action
Business (2 works) · Political science (2 works) · Sociology (2 works) · Action (physics (1 work) · Advertising (1 work) · Analytics (1 work) · Civic engagement (1 work) · Computer Science (1 work) · Corporate Identity and Reputation (1 work) · Corporate social responsibility (1 work)