Marjolein Moorman
Biographic Data
| ID | 6745705 |
|---|---|
| NAME | Marjolein Moorman |
| GIVEN NAMES | Marjolein |
| FAMILY NAME | Moorman |
| SIGNATURE | MOORMAN M |
| AFFILIATIONS | University of Amsterdam |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
At Odds
This study constructs and tests a conceptual model of how and for whom political satire affects political attitudes. With an experiment, we show that young adults compared to older people are more absorbed in satirical items than in regular news. Subsequently, absorption decreased counterarguing such that the attitude toward the satirized object was affected negatively. By contrast, we show that political satire positively affects the attitude to…
News With an Attitude
Opinionated news targets communities of likeminded viewers, relies on dramaturgical storytelling techniques, and shares characteristics with political satire. Accordingly, opinionated news should be understood as a specific form of political entertainment. We have investigated the mechanisms underlying the effects of opinionated news on political attitudes using an experimental design that employed manipulated television news items. Findings conf…
Introducing Cobras
The article examines the use of social media by Internet users related to advertising and marketing, called "consumers' online brand-related activities (COBRA)." Interviews are conducted with such Internet users through instant messaging as to their motivations for engaging with brands and brand name products through social media. It was found that a desire for information, a desire for entertainment and the possibility of reward were the primary…
News With an Attitude
Opinionated news targets communities of likeminded viewers, relies on dramaturgical storytelling techniques, and shares characteristics with political satire. Accordingly, opinionated news should be understood as a specific form of political entertainment. We have investigated the mechanisms underlying the effects of opinionated news on political attitudes using an experimental design that employed manipulated television news items. Findings conf…
Introducing Cobras
The article examines the use of social media by Internet users related to advertising and marketing, called "consumers' online brand-related activities (COBRA)." Interviews are conducted with such Internet users through instant messaging as to their motivations for engaging with brands and brand name products through social media. It was found that a desire for information, a desire for entertainment and the possibility of reward were the primary…
News With an Attitude
Opinionated news targets communities of likeminded viewers, relies on dramaturgical storytelling techniques, and shares characteristics with political satire. Accordingly, opinionated news should be understood as a specific form of political entertainment. We have investigated the mechanisms underlying the effects of opinionated news on political attitudes using an experimental design that employed manipulated television news items. Findings conf…
At Odds
This study constructs and tests a conceptual model of how and for whom political satire affects political attitudes. With an experiment, we show that young adults compared to older people are more absorbed in satirical items than in regular news. Subsequently, absorption decreased counterarguing such that the attitude toward the satirized object was affected negatively. By contrast, we show that political satire positively affects the attitude to…
Political science (3 works) · Politics (3 works) · Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Psychology (2 works) · Social Psychology (2 works) · Aesthetics (1 work) · Anger (1 work) · Art (1 work)