Bruce Vanden Bergh
Biographic Data
| ID | 6745733 |
|---|---|
| NAME | Bruce Vanden Bergh |
| GIVEN NAMES | Bruce Vanden |
| FAMILY NAME | Bergh |
| SIGNATURE | BERGH B V |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2006 |
| H-INDEX | 1 |
Is Advertising Creativity Primarily an Individual or a Social Process
Much has been written academically and professionally about the creative process in advertising. Most of the literature has focused on the individual and intrapersonal cognitive processes or on techniques to improve the creativity of the output. This article takes a broader perspective by adapting a social-systems model of creativity, developed by Mihaly Csikszentmihalyi (1988), and applying it in an interpretative analysis of 10 years of "Moment…
Is Advertising Creativity Primarily an Individual or a Social Process
Much has been written academically and professionally about the creative process in advertising. Most of the literature has focused on the individual and intrapersonal cognitive processes or on techniques to improve the creativity of the output. This article takes a broader perspective by adapting a social-systems model of creativity, developed by Mihaly Csikszentmihalyi (1988), and applying it in an interpretative analysis of 10 years of "Moment…
Is Advertising Creativity Primarily an Individual or a Social Process
Much has been written academically and professionally about the creative process in advertising. Most of the literature has focused on the individual and intrapersonal cognitive processes or on techniques to improve the creativity of the output. This article takes a broader perspective by adapting a social-systems model of creativity, developed by Mihaly Csikszentmihalyi (1988), and applying it in an interpretative analysis of 10 years of "Moment…
Agency (philosophy (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Creativity (1 work) · Creativity in Education and Neuroscience (1 work) · Creativity technique (1 work) · Digital Marketing and Social Media (1 work) · Field (mathematics (1 work) · Interpersonal communication (1 work) · Intrapersonal communication (1 work)