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Yllka Azemi

Biographic Data

ID6751087
NAMEYllka Azemi
GIVEN NAMESYllka
FAMILY NAMEAzemi
SIGNATUREAZEMI Y
AFFILIATIONSIndiana University Northwest
ORCID0000-0002-1700-1179
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Paid search advertising across stages of the customer shopping journey

    Open Access•Yllka Azemi, Wilson Ozuem•ARTICLE•Information Technology and People•2026

    Purpose Advertisers utilize paid search ads and bid on the branded keywords of companies that are ranked organically in search results to acquire customers from their competitors. Understanding of the actual effect of the advertisers on organically ranked companies is vague and underdeveloped. As a response, this study examines the impact of paid search ads on organically ranked companies. Design/methodology/approach Drawing on a social construct…

  • Descriptive National Evidence Comparing Hispanic and White Student Graduate Degree Completion Rates

    Open Access•Monica Solinas‐saunder, Charles J Hobson et al.•ARTICLE•Journal of Hispanic Higher…•2023•References: 12

    Using data from the U.S. Department of Education National Center for Education Statistics Integrated Postsecondary Education Data System (IPEDS), longitudinal trends in graduate degree completion rates for Hispanic and White students were analyzed over a period of 17 years (2002–2019). The results indicated that there was a significant positive linear trend in graduation rates for both Hispanic and White graduate students, with no adverse impact …

  • A Statistical Analysis and Comparison of Hispanic and White Student Graduate School Enrollment Trends from 2002 to 2018

    Monica Solinas‐saunder, Charles J Hobson et al.•ARTICLE•Journal of Latinos and Education•2023•References: 11

    Using national data from the US Department of Education, Integrated Postsecondary Education Data System (IPEDS) and the US Census Bureau, trends in graduate school enrollment percentages for Hispanic and White students from 2002 to 2018 were analyzed and compared. Major findings from three regression analyses included: (1) a strong, statistically significant positive linear trend for Hispanic students, (2) a small, yet statistically significant, …

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  • Descriptive National Evidence Comparing Hispanic and White Student Graduate Degree Completion Rates

    Open Access•Monica Solinas‐saunder, Charles J Hobson et al.•ARTICLE•Journal of Hispanic Higher…•2023•References: 12

    Using data from the U.S. Department of Education National Center for Education Statistics Integrated Postsecondary Education Data System (IPEDS), longitudinal trends in graduate degree completion rates for Hispanic and White students were analyzed over a period of 17 years (2002–2019). The results indicated that there was a significant positive linear trend in graduation rates for both Hispanic and White graduate students, with no adverse impact …

  • A Statistical Analysis and Comparison of Hispanic and White Student Graduate School Enrollment Trends from 2002 to 2018

    Monica Solinas‐saunder, Charles J Hobson et al.•ARTICLE•Journal of Latinos and Education•2023•References: 11

    Using national data from the US Department of Education, Integrated Postsecondary Education Data System (IPEDS) and the US Census Bureau, trends in graduate school enrollment percentages for Hispanic and White students from 2002 to 2018 were analyzed and compared. Major findings from three regression analyses included: (1) a strong, statistically significant positive linear trend for Hispanic students, (2) a small, yet statistically significant, …

  • Paid search advertising across stages of the customer shopping journey

    Open Access•Yllka Azemi, Wilson Ozuem•ARTICLE•Information Technology and People•2026

    Purpose Advertisers utilize paid search ads and bid on the branded keywords of companies that are ranked organically in search results to acquire customers from their competitors. Understanding of the actual effect of the advertisers on organically ranked companies is vague and underdeveloped. As a response, this study examines the impact of paid search ads on organically ranked companies. Design/methodology/approach Drawing on a social construct…

Career Development and Diversity (2 works) · Demography (2 works) · Demography (2 works) · Higher Education Research Studies (2 works) · Mathematics education (2 works) · Medical education (2 works) · Medicine (2 works) · Political science (2 works) · Psychology (2 works) · Sociology (2 works)

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