Raja Nerina Raja Yusof
Biographic Data
| ID | 6752316 |
|---|---|
| NAME | Raja Nerina Raja Yusof |
| GIVEN NAMES | Raja Nerina Raja |
| FAMILY NAME | Yusof |
| SIGNATURE | YUSOF R N R |
| AFFILIATIONS | Universiti Putra Malaysia |
| ORCID | 0000-0002-6768-2865 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Omnichannel Retailing Environment, Omnichannel Conflict Management, and Firm Performance in the Retailing Setting
Amid escalating digitization and intensifying market complexity, omni-channel retailing has emerged as a strategic imperative for retail firms. This study, anchored in contingency theory, investigates the intricate interplay among the omni-channel retailing environment, omni-channel conflict management, and firm performance, with empirical evidence drawn from 342 Chinese cosmetics firms. Utilizing Partial Least Squares Structural Equation Modelli…
The Relationship of Omni-channel Retailing, Dynamic Capabilities and Firm Performance
There is an emerging trend in the retail industry known as omni-channel retailing. A major challenge for firms adapting to this environment is developing effective omni-channel retailing strategies. However, our understanding of the impact of omni-channel retailing on firm performance remains limited. This empirical study uses survey data from the Chinese cosmetics industry to test a model that measures the relationship between omni-channel retai…
Internationalization of Chinese Manufacturing Firms
Enhancing firm performance in the turbulent international situation has become an important issue in firm evolution. There has been a large amount of research interest in the rapid development of emerging international firms, but the relevant empirical studies are still limited. The purpose of this study is to investigate three factors that impact firm performance, utilizing the Uppsala model as a main theoretical foundation. Based on empirical a…
Improvement of residents’ happiness index in tourism destinations based on guiding significance and tourism development
Tourism has been widely recognized as a powerful tool for economic growth in rural communities around the world. The growth of rural tourism has always been a significant start in targeting poverty alleviation and promoting economic change in rural China. Rural tourism development is the participation of rural people in tourism and full integration into tourism development. Rural tourism development depends on the participation and support of rur…
Symbolic Political Communication, and Trust
Communication in political marketing plays an important role in political mobilization, building trust both in political actors and the government. Politicians construct their messages through careful branding as the power of the cultural symbols and signs conveyed through the brand are potent heuristic devices. This is particularly important in emerging democracies, where there is limited political knowledge and understanding. Therefore, this re…
Symbolic Political Communication, and Trust
Communication in political marketing plays an important role in political mobilization, building trust both in political actors and the government. Politicians construct their messages through careful branding as the power of the cultural symbols and signs conveyed through the brand are potent heuristic devices. This is particularly important in emerging democracies, where there is limited political knowledge and understanding. Therefore, this re…
Symbolic Political Communication, and Trust
Communication in political marketing plays an important role in political mobilization, building trust both in political actors and the government. Politicians construct their messages through careful branding as the power of the cultural symbols and signs conveyed through the brand are potent heuristic devices. This is particularly important in emerging democracies, where there is limited political knowledge and understanding. Therefore, this re…
Improvement of residents’ happiness index in tourism destinations based on guiding significance and tourism development
Tourism has been widely recognized as a powerful tool for economic growth in rural communities around the world. The growth of rural tourism has always been a significant start in targeting poverty alleviation and promoting economic change in rural China. Rural tourism development is the participation of rural people in tourism and full integration into tourism development. Rural tourism development depends on the participation and support of rur…
Internationalization of Chinese Manufacturing Firms
Enhancing firm performance in the turbulent international situation has become an important issue in firm evolution. There has been a large amount of research interest in the rapid development of emerging international firms, but the relevant empirical studies are still limited. The purpose of this study is to investigate three factors that impact firm performance, utilizing the Uppsala model as a main theoretical foundation. Based on empirical a…
Omnichannel Retailing Environment, Omnichannel Conflict Management, and Firm Performance in the Retailing Setting
Amid escalating digitization and intensifying market complexity, omni-channel retailing has emerged as a strategic imperative for retail firms. This study, anchored in contingency theory, investigates the intricate interplay among the omni-channel retailing environment, omni-channel conflict management, and firm performance, with empirical evidence drawn from 342 Chinese cosmetics firms. Utilizing Partial Least Squares Structural Equation Modelli…
The Relationship of Omni-channel Retailing, Dynamic Capabilities and Firm Performance
There is an emerging trend in the retail industry known as omni-channel retailing. A major challenge for firms adapting to this environment is developing effective omni-channel retailing strategies. However, our understanding of the impact of omni-channel retailing on firm performance remains limited. This empirical study uses survey data from the Chinese cosmetics industry to test a model that measures the relationship between omni-channel retai…
Business (3 works) · Computer Science (2 works) · Consumer Retail Behavior Studies (2 works) · Industrial organization (2 works) · Political science (2 works) · Sociology (2 works) · Alternative tourism (1 work) · Artificial Intelligence (1 work) · China (1 work) · Construct (python library (1 work)