Pilar Fernández-Ferrín
Biographic Data
| ID | 6760821 |
|---|---|
| NAME | Pilar Fernández-Ferrín |
| GIVEN NAMES | Pilar |
| FAMILY NAME | Fernández-Ferrín |
| SIGNATURE | FERNÁNDEZ-FERRÍN P |
| AFFILIATIONS | University of the Basque Country |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Corporate Social Responsibility and Electronic Word-Of-Mouth
Sub-national consumer ethnocentrism and the importance of the origin of food products
Purpose This study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The relationship between the consumer's regional ethnocentrism, local and regional identity and corresponding valuation and purchase of food products from a region is also examined. Design/methodology/approach The responses of 358 consumers residing in two Spanish regions are a…
No prominent works on this page.
Sub-national consumer ethnocentrism and the importance of the origin of food products
Purpose This study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The relationship between the consumer's regional ethnocentrism, local and regional identity and corresponding valuation and purchase of food products from a region is also examined. Design/methodology/approach The responses of 358 consumers residing in two Spanish regions are a…
Corporate Social Responsibility and Electronic Word-Of-Mouth
Culinary Culture and Tourism (2 works) · Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer ethnocentrism (1 work) · Corporate social responsibility (1 work) · Digital Marketing and Social Media (1 work) · Ethnocentrism (1 work) · Exploratory research (1 work) · Expression (computer science (1 work)