Myungok Chris Yim
Biographic Data
| ID | 6760834 |
|---|---|
| NAME | Myungok Chris Yim |
| GIVEN NAMES | Myungok Chris |
| FAMILY NAME | Yim |
| SIGNATURE | YIM M C |
| AFFILIATIONS | Loyola University Chicago |
| ORCID | 0000-0001-6776-3959 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 8 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Conceptualizing and Testing Public Expectations for Corporate Social Advocacy
This study examines public expectations regarding Corporate Social Advocacy (CSA) using the framework of strategic issue management (SIM). A 14-item, single-factor scale was developed to measure CSA expectations, which was validated through four surveys. The CSA expectancy scale will assist businesses in effectively navigating CSA initiatives, preventing stakeholder support withdrawal, and thus bolstering organizational sustainability and social …
Effect of AI chatbot empathy and identity disclosure on willingness to donate
This paper explores the effect of chatbot empathy and identity disclosure on willingness to donate (WTD) to a fundraising project and the psychological mechanism in the relationship. In a 3 (information-only vs. cognitive empathy vs. affective empathy) × 2 (chatbot vs. human identity) experiment, 496 US adults had a conversation about a fundraising event with one of six artificial intelligence-powered chatbots. The results revealed that neither c…
Fake, Faulty, and Authentic Stand-Taking
This study experimentally interrogates the critical preconditions of how an organization legitimizes its corporate social advocacy (CSA) initiatives as an integral part of strategic communication. A 2 × 2 factorial design survey (N = 398) indicates that companies must find a way to bridge two perceptual gaps −a factual gap and a conformity gap. The factual gap refers to perceived inconsistency of values – that is, that the company may not walk it…
Fake, Faulty, and Authentic Stand-Taking
This study experimentally interrogates the critical preconditions of how an organization legitimizes its corporate social advocacy (CSA) initiatives as an integral part of strategic communication. A 2 × 2 factorial design survey (N = 398) indicates that companies must find a way to bridge two perceptual gaps −a factual gap and a conformity gap. The factual gap refers to perceived inconsistency of values – that is, that the company may not walk it…
Fake, Faulty, and Authentic Stand-Taking
This study experimentally interrogates the critical preconditions of how an organization legitimizes its corporate social advocacy (CSA) initiatives as an integral part of strategic communication. A 2 × 2 factorial design survey (N = 398) indicates that companies must find a way to bridge two perceptual gaps −a factual gap and a conformity gap. The factual gap refers to perceived inconsistency of values – that is, that the company may not walk it…
Effect of AI chatbot empathy and identity disclosure on willingness to donate
This paper explores the effect of chatbot empathy and identity disclosure on willingness to donate (WTD) to a fundraising project and the psychological mechanism in the relationship. In a 3 (information-only vs. cognitive empathy vs. affective empathy) × 2 (chatbot vs. human identity) experiment, 496 US adults had a conversation about a fundraising event with one of six artificial intelligence-powered chatbots. The results revealed that neither c…
Conceptualizing and Testing Public Expectations for Corporate Social Advocacy
This study examines public expectations regarding Corporate Social Advocacy (CSA) using the framework of strategic issue management (SIM). A 14-item, single-factor scale was developed to measure CSA expectations, which was validated through four surveys. The CSA expectancy scale will assist businesses in effectively navigating CSA initiatives, preventing stakeholder support withdrawal, and thus bolstering organizational sustainability and social …
Sociology (3 works) · Business (2 works) · Corporate social responsibility (2 works) · Corporate Social Responsibility Reporting (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Public relations (2 works) · Social Psychology (2 works) · AI in Service Interactions (1 work)