Rui José
Biographic Data
| ID | 6760844 |
|---|---|
| NAME | Rui José |
| GIVEN NAMES | Rui |
| FAMILY NAME | José |
| SIGNATURE | JOSE R |
| AFFILIATIONS | University of Minho |
| ORCID | 0000-0003-3547-2131 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Systematic identification and analysis of map-matching anomalies in road network models for urban cycling
OpenStreetMap (OSM) is now an important data source for many mobility services. In particular, the OSM road network model is often used by cycling applications and studies. A very common operation with cycling data is map-matching, where the GPS traces of cycling trips are matched against the road network model. However, cyclists can take many unconventional paths that do not always match the official road network model. This fuzziness can severe…
The Hidden Value of Brand Communities for Strategic Communication
The high competitiveness of the corporate sector requires a strategic communication approach to bring brands closer to consumers. In this context, brand communities (BCs) can be an interesting asset for brands. This article uses the example of motorcycle brands to analyze how BCs on social media can enhance the strategic dimension of brand communication. For this purpose, nine company representatives were interviewed, who represented 16 motorcycl…
No prominent works on this page.
The Hidden Value of Brand Communities for Strategic Communication
The high competitiveness of the corporate sector requires a strategic communication approach to bring brands closer to consumers. In this context, brand communities (BCs) can be an interesting asset for brands. This article uses the example of motorcycle brands to analyze how BCs on social media can enhance the strategic dimension of brand communication. For this purpose, nine company representatives were interviewed, who represented 16 motorcycl…
Systematic identification and analysis of map-matching anomalies in road network models for urban cycling
OpenStreetMap (OSM) is now an important data source for many mobility services. In particular, the OSM road network model is often used by cycling applications and studies. A very common operation with cycling data is map-matching, where the GPS traces of cycling trips are matched against the road network model. However, cyclists can take many unconventional paths that do not always match the official road network model. This fuzziness can severe…
Advertising (1 work) · Asset (computer security (1 work) · Automated Road and Building Extraction (1 work) · Belongingness (1 work) · Brand awareness (1 work) · Brand Community (1 work) · Brand equity (1 work) · Brand Loyalty (1 work) · Brand management (1 work) · Business (1 work)