Joachim Preusse
Biographic Data
| ID | 6760895 |
|---|---|
| NAME | Joachim Preusse |
| GIVEN NAMES | Joachim |
| FAMILY NAME | Preusse |
| SIGNATURE | PREUSSE J |
| AFFILIATIONS | University of Münster |
| ORCID | 0009-0009-1717-9557 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Four recommendations to increase the level of pervasion of change projects in higher education institutions
Purpose The purpose of this case report is to (1) to describe outputs of a change project at Muenster University of Applied Sciences (Germany), which targeted its “operational core” of professors and (2) on this basis to derive ideas on how to ensure a high level of pervasion of change projects in the higher education sector. Design/methodology/approach The author compiled data on the extent to which the project has penetrated the organisation de…
Grundlagen der Public Relations
Grundlagen der Public Relations
Strategische Kommunikation
Strategische Kommunikation
External Consulting in Strategic Communication
Although there is a broad body of scientific and practice-oriented literature on management consulting (see Engwall & Kipping, this issue), communication science in general and PR research in particular still lack a basic theoretical approach to PR consulting. Broad sections of the literature on consulting are marked by a very narrow focus on practical areas of application. The literature on management consulting, in particular, is largely practi…
External Consulting in Strategic Communication
Although there is a broad body of scientific and practice-oriented literature on management consulting (see Engwall & Kipping, this issue), communication science in general and PR research in particular still lack a basic theoretical approach to PR consulting. Broad sections of the literature on consulting are marked by a very narrow focus on practical areas of application. The literature on management consulting, in particular, is largely practi…
Strategische Kommunikation
Strategische Kommunikation
External Consulting in Strategic Communication
Although there is a broad body of scientific and practice-oriented literature on management consulting (see Engwall & Kipping, this issue), communication science in general and PR research in particular still lack a basic theoretical approach to PR consulting. Broad sections of the literature on consulting are marked by a very narrow focus on practical areas of application. The literature on management consulting, in particular, is largely practi…
Grundlagen der Public Relations
Grundlagen der Public Relations
Four recommendations to increase the level of pervasion of change projects in higher education institutions
Purpose The purpose of this case report is to (1) to describe outputs of a change project at Muenster University of Applied Sciences (Germany), which targeted its “operational core” of professors and (2) on this basis to derive ideas on how to ensure a high level of pervasion of change projects in the higher education sector. Design/methodology/approach The author compiled data on the extent to which the project has penetrated the organisation de…
Political science (3 works) · Public Relations and Crisis Communication (3 works) · Computer Science (2 works) · Management and Organizational Studies (2 works) · Business (1 work) · Directive (1 work) · Economic growth (1 work) · Economics (1 work) · Engineering (1 work) · Evaluation and Performance Assessment (1 work)