Dariusz Reguła
Biographic Data
| ID | 6762766 |
|---|---|
| NAME | Dariusz Reguła |
| GIVEN NAMES | Dariusz |
| FAMILY NAME | Reguła |
| SIGNATURE | REGUŁA D |
| AFFILIATIONS | Kazimierz Wielki University in Bydgoszcz |
| ORCID | 0009-0008-1399-6210 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Broken Promises Marketing. Relations, Communication Strategies, and Ethics of Video Game Journalists and Developers
Cyberpunk 2077 's negative reception stood in striking contrast to the pre-release hype around the video game built by the producer's marketing campaign and the gaming press. This study examines a selection of gaming websites, to consider their pre-release Cyberpunk 2077 coverage and the discrepancies between these early reports and the released game. Using inductive conventional content analysis, framed as thematic analysis, 148 press articles w…
No prominent works on this page.
Broken Promises Marketing. Relations, Communication Strategies, and Ethics of Video Game Journalists and Developers
Cyberpunk 2077 's negative reception stood in striking contrast to the pre-release hype around the video game built by the producer's marketing campaign and the gaming press. This study examines a selection of gaming websites, to consider their pre-release Cyberpunk 2077 coverage and the discrepancies between these early reports and the released game. Using inductive conventional content analysis, framed as thematic analysis, 148 press articles w…
Advertising (1 work) · Art (1 work) · Business (1 work) · Computer Science (1 work) · Digital Games and Media (1 work) · Digital Marketing and Social Media (1 work) · Game design (1 work) · Game Developer (1 work) · Game studies (1 work) · Gender, Feminism, and Media (1 work)