Yulia A Polyakova
Biographic Data
| ID | 6771600 |
|---|---|
| NAME | Yulia A Polyakova |
| GIVEN NAMES | Yulia A |
| FAMILY NAME | Polyakova |
| SIGNATURE | POLYAKOVA Y A |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Motive-analysis of TV-Advertising Visual Content
This work presents the methodology and results of a motive-analysis of Russian and Ukrainian TV-advertising visual content. The theoretical basis for this study was the theory of cultural codes by U. Eco and D. Alexander, within the context of which the concept of motive-codes was developed. Motive-codes are structural conceptual models, in which the behavior motives of social actors most typical to a particular culture are manifested, and accord…
No prominent works on this page.
Motive-analysis of TV-Advertising Visual Content
This work presents the methodology and results of a motive-analysis of Russian and Ukrainian TV-advertising visual content. The theoretical basis for this study was the theory of cultural codes by U. Eco and D. Alexander, within the context of which the concept of motive-codes was developed. Motive-codes are structural conceptual models, in which the behavior motives of social actors most typical to a particular culture are manifested, and accord…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Content (measure theory (1 work) · Content analysis (1 work) · Mathematics (1 work) · Media Influence and Health (1 work) · Social and Cultural Studies (1 work) · Social Power and Status Dynamics (1 work) · Sociology (1 work)