Zita Kelemen
Biographic Data
| ID | 6792226 |
|---|---|
| NAME | Zita Kelemen |
| GIVEN NAMES | Zita |
| FAMILY NAME | Kelemen |
| SIGNATURE | KELEMEN Z |
| AFFILIATIONS | Corvinus University of Budapest |
| ORCID | 0000-0002-2736-1653 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Inflation, food insecurity, and mental health
Inflation does not just raise prices; it reshapes daily life. For Generation Z (Gen Z), rising food costs and financial instability are not abstract economic shifts but lived realities carrying serious emotional and psychological weight. This study explores how perceived inflation relates to food insecurity and depressive symptoms among university students in Hungary, one of the EU’s hardest-hit economies during recent inflation surges. As an eme…
A motivation based shopper typology for short term retail events
The study focuses on the analysis of a short term retail event. Its success is similar to Black Friday, but differs in underlying consumer motivations. Using a mixed methodology, phenomenological interviews provided in-depth understanding of the participants’ lived experiences followed by an online survey with a sample size of 761 respondents. Exploratory factor analyses has been used to differentiate three distinctive groups with hierarchical cl…
How to transfer a coupon-based event into a hedonic shopping experience? Retail branding implications based on the glamour shopping days
The paper examines the motivational drivers behind the participation of Hungarian consumers on a special shopping event, also known as Glamour Days. The study encompasses a variety of related conceptualizations such as hedonic/utilitarian shopping values, self-gifting as well as impulsive buying practices. After the introduction of relevant consumer behaviour concepts and theoretical frameworks, the paper presents a qualitative research on adult …
A motivation based shopper typology for short term retail events
The study focuses on the analysis of a short term retail event. Its success is similar to Black Friday, but differs in underlying consumer motivations. Using a mixed methodology, phenomenological interviews provided in-depth understanding of the participants’ lived experiences followed by an online survey with a sample size of 761 respondents. Exploratory factor analyses has been used to differentiate three distinctive groups with hierarchical cl…
How to transfer a coupon-based event into a hedonic shopping experience? Retail branding implications based on the glamour shopping days
The paper examines the motivational drivers behind the participation of Hungarian consumers on a special shopping event, also known as Glamour Days. The study encompasses a variety of related conceptualizations such as hedonic/utilitarian shopping values, self-gifting as well as impulsive buying practices. After the introduction of relevant consumer behaviour concepts and theoretical frameworks, the paper presents a qualitative research on adult …
A motivation based shopper typology for short term retail events
The study focuses on the analysis of a short term retail event. Its success is similar to Black Friday, but differs in underlying consumer motivations. Using a mixed methodology, phenomenological interviews provided in-depth understanding of the participants’ lived experiences followed by an online survey with a sample size of 761 respondents. Exploratory factor analyses has been used to differentiate three distinctive groups with hierarchical cl…
Inflation, food insecurity, and mental health
Inflation does not just raise prices; it reshapes daily life. For Generation Z (Gen Z), rising food costs and financial instability are not abstract economic shifts but lived realities carrying serious emotional and psychological weight. This study explores how perceived inflation relates to food insecurity and depressive symptoms among university students in Hungary, one of the EU’s hardest-hit economies during recent inflation surges. As an eme…
Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer behaviour (2 works) · Consumer Retail Behavior Studies (2 works) · Customer Service Quality and Loyalty (2 works) · Event (particle physics (2 works) · Marketing (2 works) · Psychology (2 works) · Computer Science (1 works)