András Bauer
Biographic Data
| ID | 6792359 |
|---|---|
| NAME | András Bauer |
| GIVEN NAMES | András |
| FAMILY NAME | Bauer |
| SIGNATURE | BAUER A |
| AFFILIATIONS | Corvinus University of Budapest |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 0 |
The importance of institutional trust for financial service providers among young adults and their parents in an emerging market
Trust in financial institutions can be seen as a foundation for loyalty and profits in the banking industry and is relevant for the macro economy as well. Young customers are more likely to lack trust due to their lack of personal experience in finance, although parental advice may lower their risk. In this paper the authors combine trust measures with intergenerational communication theory and test it on a large dyadic sample using Z-scores. The…
Measuring Consumer Evaluation of Competing Product Designs
Based on both marketing and applied art approaches to industrial design, a two-phase study was conducted which measured consumer evaluations of competing product designs. Study 1 has proved that product design determines consumer-preference formation in choice situations: consumers consistently attach meanings to distinctive designs and preference for a given product design even lowers price sensitivity. Study 2 has shown that the characteristics…
No prominent works on this page.
Measuring Consumer Evaluation of Competing Product Designs
Based on both marketing and applied art approaches to industrial design, a two-phase study was conducted which measured consumer evaluations of competing product designs. Study 1 has proved that product design determines consumer-preference formation in choice situations: consumers consistently attach meanings to distinctive designs and preference for a given product design even lowers price sensitivity. Study 2 has shown that the characteristics…
The importance of institutional trust for financial service providers among young adults and their parents in an emerging market
Trust in financial institutions can be seen as a foundation for loyalty and profits in the banking industry and is relevant for the macro economy as well. Young customers are more likely to lack trust due to their lack of personal experience in finance, although parental advice may lower their risk. In this paper the authors combine trust measures with intergenerational communication theory and test it on a large dyadic sample using Z-scores. The…
Business (2 works) · Marketing (2 works) · Aesthetic Perception and Analysis (1 work) · Art History and Market Analysis (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Economics (1 work) · Engineering (1 work) · Finance (1 work)