Audronė Poškienė
Biographic Data
| ID | 6797083 |
|---|---|
| NAME | Audronė Poškienė |
| GIVEN NAMES | Audronė |
| FAMILY NAME | Poškienė |
| SIGNATURE | POŠKIENĖ A |
| AFFILIATIONS | Kaunas University of Technology |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 1 |
Is the Persuasiveness of Taglines Lost in Translation
Advertising has become an important part of any business and it has got into our everyday life via different media channels. Sometimes it is a persuasive process directed towards a mass audience aiming at promoting a product or service. In order to guarantee a successful expansion and entrenchment of a company, brand or product into another market the localization process should be well planned. The advertising campaign of a new foreign product o…
Logic-Semantic Relations in English and Lithuanian Scientific Discourse
Cohesion and coherence are inseparable features of any text and discourse. There are several grammatical and lexical devices by which cohesion can be reached. Conjunction is one of them and it is assigned to the intermediate — lexico-grammatical category. Usage of conjunctions and other connecting words for expressing the logic-semantic relations in different languages can vary due to different reasons. One of them is the common norms of a langua…
CTCES Project: Multilingual, Bilingual and Social Reality
The article deals with one particular case (CTCES project) study which helps to reveal the possible cross-cultural and bilingual problems. According to the international project CTCES the participants can face with social reality that can be an obstacle for the final project goal. The world economic crisis and different democratic order of the countries can predetermine the effectiveness of the project as well. Eight countries: Britain, Germany, …
A New Paradigm and Old Methods or an Old Paradigm and New Methods
The changed educational paradigm from subject-centered into student-centered has changed the role of teaching/learning methods. A method allows a student to adjust to the teaching material, to socialize in a group, to know and assess oneself, to think critically and creatively. The module The language of negotiations is only an episode in a complex negotiation teaching. Students in the module develop skills and competencies in special English and…
The Role of Parallel Structure as a Cohesion Device in a Technical Text
The article analyzes cohesion as one of the fundamental properties of the textuality and parallel structures as the oldest and most common technique of cohesion. Parallel structures help to achieve grammatically, stylistically and in some cases lexically correct writing, because they adjusts the order of the words having similar meaning in the sentence. The parallel arrangement of words makes the structure clearer and the text becomes meaningful.…
English as a Significant Element in the Framework of the New World Order
The article deals with the role of the English language in the changing world. The spread of English is viewed differently by various researchers. Some countries try to stand the spread of English by paying more attention to their native language: creating new terms and concepts, changing curriculum, etc. Nevertheless, most people appear to represent a commonly held view that English can satisfy most needs of the world and can become the global l…
The Role of Parallel Structure as a Cohesion Device in a Technical Text
The article analyzes cohesion as one of the fundamental properties of the textuality and parallel structures as the oldest and most common technique of cohesion. Parallel structures help to achieve grammatically, stylistically and in some cases lexically correct writing, because they adjusts the order of the words having similar meaning in the sentence. The parallel arrangement of words makes the structure clearer and the text becomes meaningful.…
English as a Significant Element in the Framework of the New World Order
The article deals with the role of the English language in the changing world. The spread of English is viewed differently by various researchers. Some countries try to stand the spread of English by paying more attention to their native language: creating new terms and concepts, changing curriculum, etc. Nevertheless, most people appear to represent a commonly held view that English can satisfy most needs of the world and can become the global l…
The Role of Parallel Structure as a Cohesion Device in a Technical Text
The article analyzes cohesion as one of the fundamental properties of the textuality and parallel structures as the oldest and most common technique of cohesion. Parallel structures help to achieve grammatically, stylistically and in some cases lexically correct writing, because they adjusts the order of the words having similar meaning in the sentence. The parallel arrangement of words makes the structure clearer and the text becomes meaningful.…
CTCES Project: Multilingual, Bilingual and Social Reality
The article deals with one particular case (CTCES project) study which helps to reveal the possible cross-cultural and bilingual problems. According to the international project CTCES the participants can face with social reality that can be an obstacle for the final project goal. The world economic crisis and different democratic order of the countries can predetermine the effectiveness of the project as well. Eight countries: Britain, Germany, …
A New Paradigm and Old Methods or an Old Paradigm and New Methods
The changed educational paradigm from subject-centered into student-centered has changed the role of teaching/learning methods. A method allows a student to adjust to the teaching material, to socialize in a group, to know and assess oneself, to think critically and creatively. The module The language of negotiations is only an episode in a complex negotiation teaching. Students in the module develop skills and competencies in special English and…
Logic-Semantic Relations in English and Lithuanian Scientific Discourse
Cohesion and coherence are inseparable features of any text and discourse. There are several grammatical and lexical devices by which cohesion can be reached. Conjunction is one of them and it is assigned to the intermediate — lexico-grammatical category. Usage of conjunctions and other connecting words for expressing the logic-semantic relations in different languages can vary due to different reasons. One of them is the common norms of a langua…
Is the Persuasiveness of Taglines Lost in Translation
Advertising has become an important part of any business and it has got into our everyday life via different media channels. Sometimes it is a persuasive process directed towards a mass audience aiming at promoting a product or service. In order to guarantee a successful expansion and entrenchment of a company, brand or product into another market the localization process should be well planned. The advertising campaign of a new foreign product o…
Computer Science (4 works) · Linguistics (3 works) · linguistics and terminology studies (3 works) · Linguistics, Language Diversity, and Identity (3 works) · Psychology (3 works) · Artificial Intelligence (2 works) · Business (2 works) · Cohesion (chemistry (2 works) · Lexicography and Language Studies (2 works) · Lithuanian (2 works)