Ahmed Taher
Biographic Data
| ID | 6797556 |
|---|---|
| NAME | Ahmed Taher |
| GIVEN NAMES | Ahmed |
| FAMILY NAME | Taher |
| SIGNATURE | TAHER A |
| AFFILIATIONS | American University in Cairo |
| ORCID | 0000-0001-6915-003X |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Five new metrics to drive sustainable media innovation
Media organizations today face the dual challenge of driving innovation while ensuring long-term sustainability in a rapidly evolving landscape. This paper argues that conventional metrics—focused primarily on audience size, engagement rates, and revenue—are insufficient and often counterproductive for measuring sustainable innovation. Instead, five alternative metrics that align creative excellence with organizational resilience are proposed: Im…
From Player to Nation
This case study examined how elite sport communication can shape the formation of a nation’s image through social media discourse. Using Egyptian athlete Mohamed Salah’s prominence in English football as a focal case, the relationship between elite commentary, public opinion about athletes, and international perceptions was examined. Through a quantitative analysis of social media data at two different time periods (i.e., the 2016–17 season and 2…
How brand CSR responses to the pandemic impact brand value, growth, and rank
The top 100 brands globally in 2020 have responded to the coronavirus pandemic by donating cash, donating in kind, providing special services to their customers, and supporting their employees. The research investigates if their actions reflected on the brand value, brand growth, or brand rank change and which of the four actions, if any, significantly impacted brand performance indicators. The research showed that donations in kind and customer …
Impact of Target-Audience Characteristics on the Portrayal of Women in TV Commercials
For over five decades, scholars have examined depictions of women and men in advertising and media, including the analysis of stereotypes, cultural implications, and social consequences. This research aims to analyze the relationship between target audience characteristics, such as gender and socioeconomic class, and the portrayal of women in Egyptian television commercials (TVCs), taking into account the level of product involvement. The study a…
Veiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts
This study uses visual, quantitative content analysis to examine whether there is a significant difference in the representation of veiled versus nonveiled women in branded Instagram posts. We also tested the representation of women in Western and Egyptian branded Instagram posts. We used a sample of 200 branded Instagram posts created to promote products and services. The study tested five categories based on Goffman’s and then Kang’s gender ana…
Virtual Brand Communities
Within the prevalent digital communication era, users have utilized digital connectivity to form social aggregations and virtual communities (VC) with unique features. Recently, millions of internet users have joined one or more brand virtual communities to serve their communication, knowledge-seeking, entertainment, and self-fulfillment needs. Virtual communities represent different contexts, objectives, and technical configurations catering to …
No prominent works on this page.
Veiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts
This study uses visual, quantitative content analysis to examine whether there is a significant difference in the representation of veiled versus nonveiled women in branded Instagram posts. We also tested the representation of women in Western and Egyptian branded Instagram posts. We used a sample of 200 branded Instagram posts created to promote products and services. The study tested five categories based on Goffman’s and then Kang’s gender ana…
Virtual Brand Communities
Within the prevalent digital communication era, users have utilized digital connectivity to form social aggregations and virtual communities (VC) with unique features. Recently, millions of internet users have joined one or more brand virtual communities to serve their communication, knowledge-seeking, entertainment, and self-fulfillment needs. Virtual communities represent different contexts, objectives, and technical configurations catering to …
How brand CSR responses to the pandemic impact brand value, growth, and rank
The top 100 brands globally in 2020 have responded to the coronavirus pandemic by donating cash, donating in kind, providing special services to their customers, and supporting their employees. The research investigates if their actions reflected on the brand value, brand growth, or brand rank change and which of the four actions, if any, significantly impacted brand performance indicators. The research showed that donations in kind and customer …
Impact of Target-Audience Characteristics on the Portrayal of Women in TV Commercials
For over five decades, scholars have examined depictions of women and men in advertising and media, including the analysis of stereotypes, cultural implications, and social consequences. This research aims to analyze the relationship between target audience characteristics, such as gender and socioeconomic class, and the portrayal of women in Egyptian television commercials (TVCs), taking into account the level of product involvement. The study a…
From Player to Nation
This case study examined how elite sport communication can shape the formation of a nation’s image through social media discourse. Using Egyptian athlete Mohamed Salah’s prominence in English football as a focal case, the relationship between elite commentary, public opinion about athletes, and international perceptions was examined. Through a quantitative analysis of social media data at two different time periods (i.e., the 2016–17 season and 2…
Five new metrics to drive sustainable media innovation
Media organizations today face the dual challenge of driving innovation while ensuring long-term sustainability in a rapidly evolving landscape. This paper argues that conventional metrics—focused primarily on audience size, engagement rates, and revenue—are insufficient and often counterproductive for measuring sustainable innovation. Instead, five alternative metrics that align creative excellence with organizational resilience are proposed: Im…
Business (4 works) · Advertising (3 works) · Psychology (3 works) · Social media (3 works) · Mathematics (2 works) · Media Studies and Communication (2 works) · Media, Gender, and Advertising (2 works) · Political science (2 works) · Sociology (2 works) · Anthropology (1 works)