Andreas Megerle
Biographic Data
| ID | 6804820 |
|---|---|
| NAME | Andreas Megerle |
| GIVEN NAMES | Andreas |
| FAMILY NAME | Megerle |
| SIGNATURE | MEGERLE A |
| AFFILIATIONS | Karlsruhe Institute of Technology |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 0 |
Linking heritage interpretation with rail and bus line marketing
Examples from south-west Germany show that the customised interpretation of heritage along the way can help the promotion of public railway and bus lines. Both strategies and success factors for linking heritage interpretation with line marketing, considering the interpretation framework, specifics of transportation media and the regional context, are identified and challenges to evaluation on a project level are examined
No prominent works on this page.
Linking heritage interpretation with rail and bus line marketing
Examples from south-west Germany show that the customised interpretation of heritage along the way can help the promotion of public railway and bus lines. Both strategies and success factors for linking heritage interpretation with line marketing, considering the interpretation framework, specifics of transportation media and the regional context, are identified and challenges to evaluation on a project level are examined
Advertising (1 work) · Archaeology (1 work) · Business (1 work) · Computer Science (1 work) · Context (archaeology (1 work) · Cultural heritage (1 work) · Cultural heritage management (1 work) · Cultural Heritage Management and Preservation (1 work) · Diverse Aspects of Tourism Research (1 work) · Geography (1 work)