Estitxu Garai-Artetxe
Biographic Data
| ID | 6806265 |
|---|---|
| NAME | Estitxu Garai-Artetxe |
| GIVEN NAMES | Estitxu |
| FAMILY NAME | Garai-Artetxe |
| SIGNATURE | GARAI-ARTETXE E |
| AFFILIATIONS | University of the Basque Country |
| ORCID | 0000-0002-5360-0646 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
La marca mediática de las lenguas: Comparación automatizada del euskera y el catalán (2008–2024)
Propósito. Este artículo analiza la proyección mediática del euskera y el catalán desde el enfoque del language branding, que entiende las lenguas como marcas capaces de generar actitudes y asociaciones en la percepción social. El objetivo es comparar la imagen que ambos idiomas transmiten en la prensa digital entre 2008 y 2024. Metodología. Se construyó un corpus de más de 50.000 noticias procedentes de 37 medios digitales en español, euskera y …
Beyond the Frontlines: A Qualitative Study of Peace Journalism in EiTB’s Coverage of Gaza (2023–2024)
The Catalan Digital Republic: Between Nation Branding and Nation Building
This article empirically studies the Catalan Digital Republic, that is the set of practises, narratives, institutions, and infrastructures mobilised by a stateless nation to reposition itself in the international arena. The article has a two-sided objective. First, to analyse how nation branding and nation building strategies intersect with digital technologies and technopolitical narratives. Second, to examine how stateless nations are making us…
Gestión lingüística y medidas para el fomento del euskera en la publicidad de Eitb
The founding objective of the Basque body for public communication, EITB, was to promote the Basque language and Basque culture. This article analyses, from the linguistic perspective, the historical development and current situation of public television within the highly influential field of advertising. The methodology employed for the task is based on a triangulation of various methods: in-depth interviews, content analysis and documentary ana…
Advertising in the Basque Public TV (EiTB): Linguistic management and measures for the development of Basque language
The founding objective of the Basque body for public communication, EITB, was to promote the Basque language and Basque culture. This article analyses, from the linguistic perspective, the historical development and current situation of public television within the highly influential field of advertising. The methodology employed for the task is based on a triangulation of various methods: in-depth interviews, content analysis and documentary ana…
Creation or translation? Bilingual campaigns in Basque advertising agencies
Scientific research to date has not focused on the issue of bilingual advertising creation. As a contribution to this line of research, this article uses a specific sociolinguistic approach, taking the Basque country as its model. Thus, using semi-structured in-depth interviews, it describes the internal processes that major advertising agencies follow in order to create advertisements in two official Languages, Basque and Spanish. The study high…
Gestión lingüística y medidas para el fomento del euskera en la publicidad de Eitb
El objetivo fundacional del ente público de comunicación vasco, EITB, fue el fomento del euskera y la cultura vasca. Este artículo analiza, desde un punto de vista idiomático, la evolución histórica y la situación actual de la televisión pública en un ámbito tan influyente como lo es el publicitario. La metodología empleada para ello se sustenta en una triangulación de diversos métodos: entrevistas en profundidad; análisis de contenido y análisis…
The Catalan Digital Republic: Between Nation Branding and Nation Building
This article empirically studies the Catalan Digital Republic, that is the set of practises, narratives, institutions, and infrastructures mobilised by a stateless nation to reposition itself in the international arena. The article has a two-sided objective. First, to analyse how nation branding and nation building strategies intersect with digital technologies and technopolitical narratives. Second, to examine how stateless nations are making us…
Creation or translation? Bilingual campaigns in Basque advertising agencies
Scientific research to date has not focused on the issue of bilingual advertising creation. As a contribution to this line of research, this article uses a specific sociolinguistic approach, taking the Basque country as its model. Thus, using semi-structured in-depth interviews, it describes the internal processes that major advertising agencies follow in order to create advertisements in two official Languages, Basque and Spanish. The study high…
Creation or translation? Bilingual campaigns in Basque advertising agencies
Scientific research to date has not focused on the issue of bilingual advertising creation. As a contribution to this line of research, this article uses a specific sociolinguistic approach, taking the Basque country as its model. Thus, using semi-structured in-depth interviews, it describes the internal processes that major advertising agencies follow in order to create advertisements in two official Languages, Basque and Spanish. The study high…
Gestión lingüística y medidas para el fomento del euskera en la publicidad de Eitb
El objetivo fundacional del ente público de comunicación vasco, EITB, fue el fomento del euskera y la cultura vasca. Este artículo analiza, desde un punto de vista idiomático, la evolución histórica y la situación actual de la televisión pública en un ámbito tan influyente como lo es el publicitario. La metodología empleada para ello se sustenta en una triangulación de diversos métodos: entrevistas en profundidad; análisis de contenido y análisis…
Gestión lingüística y medidas para el fomento del euskera en la publicidad de Eitb
The founding objective of the Basque body for public communication, EITB, was to promote the Basque language and Basque culture. This article analyses, from the linguistic perspective, the historical development and current situation of public television within the highly influential field of advertising. The methodology employed for the task is based on a triangulation of various methods: in-depth interviews, content analysis and documentary ana…
Advertising in the Basque Public TV (EiTB): Linguistic management and measures for the development of Basque language
The founding objective of the Basque body for public communication, EITB, was to promote the Basque language and Basque culture. This article analyses, from the linguistic perspective, the historical development and current situation of public television within the highly influential field of advertising. The methodology employed for the task is based on a triangulation of various methods: in-depth interviews, content analysis and documentary ana…
The Catalan Digital Republic: Between Nation Branding and Nation Building
This article empirically studies the Catalan Digital Republic, that is the set of practises, narratives, institutions, and infrastructures mobilised by a stateless nation to reposition itself in the international arena. The article has a two-sided objective. First, to analyse how nation branding and nation building strategies intersect with digital technologies and technopolitical narratives. Second, to examine how stateless nations are making us…
La marca mediática de las lenguas: Comparación automatizada del euskera y el catalán (2008–2024)
Propósito. Este artículo analiza la proyección mediática del euskera y el catalán desde el enfoque del language branding, que entiende las lenguas como marcas capaces de generar actitudes y asociaciones en la percepción social. El objetivo es comparar la imagen que ambos idiomas transmiten en la prensa digital entre 2008 y 2024. Metodología. Se construyó un corpus de más de 50.000 noticias procedentes de 37 medios digitales en español, euskera y …
Beyond the Frontlines: A Qualitative Study of Peace Journalism in EiTB’s Coverage of Gaza (2023–2024)
Political science (5 works) · Basque language and culture studies (4 works) · Business (4 works) · Advertising (3 works) · Computer Science (3 works) · Humanities (3 works) · Journalism and Media Studies (3 works) · Linguistics (3 works) · Public relations (3 works) · Sociology (3 works)