Natalia Konstantinovskaia
Biographic Data
| ID | 6808487 |
|---|---|
| NAME | Natalia Konstantinovskaia |
| GIVEN NAMES | Natalia |
| FAMILY NAME | Konstantinovskaia |
| SIGNATURE | KONSTANTINOVSKAIA N |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
The Language of Feminine Beauty in Russian and Japanese Societies
Creation of femininity in Japanese televised “beauty ads”
Advertising is a powerful tool that encapsulates and reinforces gender ideologies through the repeated presentation of stereotyped visions of femininity. In response to societal change, however, advertising has recently begun to incorporate postfeminist ideals of ‘power femininity’ alongside traditional gender stereotypes (Lazar 2014). In Japan, this duality is further complicated by the dominant spread of kawaii‘cuteness’, which has become a cru…
Creation of femininity in Japanese televised “beauty ads”
Advertising is a powerful tool that encapsulates and reinforces gender ideologies through the repeated presentation of stereotyped visions of femininity. In response to societal change, however, advertising has recently begun to incorporate postfeminist ideals of ‘power femininity’ alongside traditional gender stereotypes (Lazar 2014). In Japan, this duality is further complicated by the dominant spread of kawaii‘cuteness’, which has become a cru…
The Language of Feminine Beauty in Russian and Japanese Societies
Creation of femininity in Japanese televised “beauty ads”
Advertising is a powerful tool that encapsulates and reinforces gender ideologies through the repeated presentation of stereotyped visions of femininity. In response to societal change, however, advertising has recently begun to incorporate postfeminist ideals of ‘power femininity’ alongside traditional gender stereotypes (Lazar 2014). In Japan, this duality is further complicated by the dominant spread of kawaii‘cuteness’, which has become a cru…
Aesthetics (2 works) · Art (2 works) · Beauty (2 works) · Gender Studies (2 works) · Sociology (2 works) · Advertising (1 work) · Business (1 work) · Fashion and Cultural Textiles (1 work) · Femininity (1 work) · Gender Studies (1 work)